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The Johnson & Johnson Tylenol Crisis

The Johnson & Johnson Tylenol Crisis. Elise Abramson Stephanie Zhao. Background. Tylenol , Band Aid, Acuvue, Neutrogena , Benadryl , Listerine Est. 1886 by James Wood Johnson, Edward Mead Johnson, and later Robert Wood Johnson First produced antiseptic surgical dressings

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The Johnson & Johnson Tylenol Crisis

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  1. The Johnson & Johnson Tylenol Crisis Elise Abramson Stephanie Zhao

  2. Background • Tylenol, Band Aid, Acuvue, Neutrogena, Benadryl, Listerine • Est. 1886 by James Wood Johnson, Edward Mead Johnson, and later Robert Wood Johnson • First produced antiseptic surgical dressings • $50.5 billion in sales in 2005

  3. Tylenol Scare • In 1982 an unknown criminal laced Tylenol with cyanide and placed the bottles back on the shelf to be purchased • This lead to seven people’s deaths in the Chicago area.

  4. Johnson & Johnson’s Response • Johnson & Johnson ordered the recall of 264,000 bottles of Tylenol and cooperated with the news media and authorities to keep the public well informed • J & J advertised that individuals should not consume Tylenol products • Offered to exchange capsules that had already been purchased • J & J posted a $100,000 reward for capture and conviction of the “Tylenol killer”

  5. Impact of the Scare • Market share of Tylenol collapsed from 35% to 8% • Due to the caring handling of the crisis it only took six months for the brand to recover its market share • J & J then released a new safety-sealed Tylenol a short time later   • J & J led the way in over-the-counter packaging reforms

  6. Works Cited • www.youtube.com • www.jnj.com

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