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BMW 3 Series A d C ampaign

BMW 3 Series A d C ampaign. Kevin Nguyen Jp Coppersmith. Passion Wins BMW. Focus on passion Seems to target a male audience Targets driver enthusiasts Frontrunner in technology High end luxury market. Focusing On 3 Series Campaign. 3 series is an entry point to the brand

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BMW 3 Series A d C ampaign

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  1. BMW 3 Series Ad Campaign Kevin Nguyen Jp Coppersmith

  2. Passion WinsBMW • Focus on passion • Seems to target a male audience • Targets driver enthusiasts • Frontrunner in technology • High end luxury market

  3. Focusing On 3 Series Campaign • 3 series is an entry point to the brand • Builds customer loyalty • Personal customization • Leads to purchase of larger more expensive models • Created new website just for 3 Series

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