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Business + Design BOF

Business + Design BOF. “The Year in Business + Design” IA Summit 2006 Jeff Lash, facilitator. Does Design Matter?. Fast Company; June 2005 The Power of Design Business 2.0; April 2005 Bottom Line Design Awards

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Business + Design BOF

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  1. Business + Design BOF “The Year in Business + Design” IA Summit 2006 Jeff Lash, facilitator

  2. Does Design Matter? • Fast Company; June 2005 • The Power of Design • Business 2.0; April 2005 • Bottom Line Design Awards • Forbes, The Economist, Financial Times, Strategy+Business, Harvard Business Review, Wall Street Journal, Forrester…

  3. Quotes on Design • Tom Peters • Mistake No.1 is treating design as a veneer issue rather than a soul issue. The dumbest mistake is viewing design as something you do at the end of the process to “tidy up” the mess, as opposed to understanding that it's a “day one” issue and part of everything. www.cdf.org/tompeters/tompeters.html • John Byrne (Editor of Fast Company) • Design is not merely about products … design is a way of approaching problems and coming to rich and creative solutions. www.fastcompany.com/subscr/95/open_edlet.html

  4. Everyone else is doing it…

  5. www.lukew.com/ff/entry.asp?205

  6. thinkingandmaking.com/entries/158

  7. Seriously, do I need to give credit here? Do you really not know where this comes from?

  8. Paths for Designers & IA’s Deep specialization Chooses Individual contributor Leaves for company with growth Becomes VP Chooses design Chooses management Becomes CD Chooses growth Designer decides they want to move up Chooses entrepreneurship Solo Work Switches to general management Builds company Choose business (PM, Strategist, Analyst Chooses entrepreneurship Consulting Builds Start-up Sells to Yahoo for 25 mil Becomes General manager Becomes VP of BU Becomes SVP of BU Becomes CPO, or equiv Becomes CEO Christina Wodtke / Management Innovation Group

  9. What’s next • Design management • Influencing from the inside out • Product management • Business Analysis • Consulting • Entrepreneurship (Publishing? Products?) • Marketing / market research • Venture Capital

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