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Digital Marketing at SAIT Polytechnic

Digital Marketing at SAIT Polytechnic. Strategic Plan. Business Objective. http://www.tutor2u.net/business/strategy/ansoff_matrix.htm. Business Strategy. http://en.wikipedia.org/wiki/Porter_generic_strategies. Lines / Markets. Ultimate Objectives.

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Digital Marketing at SAIT Polytechnic

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  1. Digital Marketing at SAIT Polytechnic Strategic Plan

  2. Business Objective http://www.tutor2u.net/business/strategy/ansoff_matrix.htm

  3. Business Strategy http://en.wikipedia.org/wiki/Porter_generic_strategies

  4. Lines / Markets

  5. Ultimate Objectives • What is your ultimate marketing objective? • What is your personal objective? • Will these objectives change in 3 years?

  6. Financial Forecast

  7. Market Research • Internal data • Secondary research • Primary research • Analysis, Conclusions, Actions

  8. Personas – B2C

  9. Personas – B2B

  10. Targets

  11. Hub & Spoke

  12. Marketing Calendar

  13. Marketing Budget

  14. ROI

  15. Questions? Jeff Nelson, MBA 403-410-3803 jeff.nelson@anduro.com @JeffxNelson

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