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Transforming the Retail Environment in Low-Income Communities

Transforming the Retail Environment in Low-Income Communities. Network for a Healthy California – Retail Program. Presented by:. Melanie Hall M.S., R.D. The New WIC Food Package. Sending a strong message about the benefits of fruits and vegetables to low-income communities.

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Transforming the Retail Environment in Low-Income Communities

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  1. Transforming the Retail Environment in Low-Income Communities Network for a Healthy California – Retail Program Presented by: Melanie Hall M.S., R.D.

  2. The New WIC Food Package • Sending a strong message about the benefits of fruits and vegetables to low-income communities. • Increasing fruit and vegetable access in low-income communities. • LVL’s helping Network staff connect to independent retailers that need additional assistance.

  3. How the Network Fulfills Retailer Needs • Retailer needs vary according to size/location • Customer Loyalty • New Markets • Community Image

  4. Common Retailer Barriers • Inventory Quality and Variety (independent stores) • Language Barriers (independent/some targeted stores) • The Need for a Consistent Look/Brand (chain stores) • Storage/Sales Floor Space (all) • Lack of Time (all) • Varying Organizational Structure (all)

  5. Retailer Opportunities • Gain information to help improve the quality or quantity of the fresh produce selection (independent retailers). • Increase sales by providing a venue for point-of-sale education on produce selection, storage, and preparation. • Increase community image and customer loyalty through sponsored events. • Increase community image and sales through donation programs.

  6. Retail Program Resource Summary • Retailer Training Materials

  7. Retail Program Resource Summary Contd. • Retail Program Staff Training Tools

  8. Retail Program Resource Summary Contd. • Retailer Materials and Services

  9. Desired Outcomes • Consumers Empowered to ask for Change • Increased Access to High Quality Produce • Increased Consumer Skills for Selecting and Preparing Fruits and Vegetables • Improved Attitudes Toward Fruits and Vegetables

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