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Community Engagement

Community Engagement. Landcare Australia Limited’s role. Landcare Australia Ltd. Not for profit charged with Raising awareness of the brand Currently >70% recognition in the general public Managing the brand and its use

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Community Engagement

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  1. Community Engagement Landcare Australia Limited’s role

  2. Landcare Australia Ltd • Not for profit charged with • Raising awareness of the brand • Currently >70% recognition in the general public • Managing the brand and its use • Galvanising corporate resources to support the volunteer groups. Examples: • Coles Junior Landcare garden grants • Woolworths ‘Backing our Farmers’ grants • Holden Habitat Program • Etc. Community Engagement : Landcare Australia’s Role

  3. Delivery of Landcare information/events and celebrations of successes nationally • Maintenance of web portals • Landcare and Coastcare week • National Landcare Awards • Custodian of a community brand • Not an advocacy group • Bi-partisan Landcare Australia Ltd (cont.) Community Engagement : Landcare Australia’s Role

  4. The genesis and strength of Landcare • Critical for the survival and protection of the planet • Productive agriculture • Protection of our natural heritage • Government can not do it alone • Does not have the resources • Not trusted by the community Community Engagement Community Engagement : Landcare Australia’s Role

  5. How to engage in a complex, time poor world ? • Competing interests • Relevance for the different demographic groups • Need to have different models to appeal to different groups • Enough work for everybody We should not be competing but working together Community Engagement – The challenges Community Engagement : Landcare Australia’s Role

  6. School groups and youth organisations • Focus on getting kids involved with their environment • Community volunteer environmental groups • Any group embracing the landcare ethos not just those with Landcare in their name • Farming community • Individual enterprises and well as cooperatives, groups, research organisations Community – who does LAL partner with? Community Engagement : Landcare Australia’s Role

  7. Catchment Management Authorities and other government agencies • For larger projects that need coordination across volunteer groups • Must be a local volunteer component • Other NGOs • Australian Conservation Volunteers, Greening Australia, Indigenous organisations, Earthwatch Institute, Planet Ark, etc Community – who does LAL partner with? Community Engagement : Landcare Australia’s Role

  8. Current perception is that it doesn’t • Arrogant, never responds to requests, website useless, doesn’t get funds to groups, etc • Grants • Competitive • Focused on priorities for both groups and the corporate partners • National Awards • Landcare week • Coastcare week • Other campaigns – e.g, National Tree Day • Enewsletters • Website and general enquires How does LAL engage ? Community Engagement : Landcare Australia’s Role

  9. Activities already mentioned • Will utilise the LAL Advisory Council and a newly formed steering committee to guide key activities and interactions • Forums, workshops, other activities to enhance networking • Need to become an effective conduit for information • Want to understand what the priorities are for the community • Supported by a National Landcare Directory that actually works • Match these to corporate partners • Get a greater number of smaller resources out to more groups How should LAL engage ? – The future Community Engagement : Landcare Australia’s Role

  10. Become relevant to the Landcare community • Develop meaningful partnerships • Work with the Community and the other NFP groups • Not compete against LAL into the future Community Engagement : Landcare Australia’s Role

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