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Gateway To The Future BP Internet Security ™. Our Mission. Big Planet brings the benefits of high technology to everyone. Famous Understatements. “I think there is a world market for maybe five computers.” Thomas Watson, IBM 1943
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Our Mission Big Planet brings the benefits of high technology to everyone. Big Planet Confidential
Famous Understatements “I think there is a world market for maybe five computers.”Thomas Watson, IBM 1943 “Computers in the future may weigh no more than 1.5 tons.”Popular Mechanics, 1949 “There is no reason anyone would want a computer in their home.”Ken Olson, DEC, 1977 “640K ought to be enough for anybody.” Bill Gates, Microsoft,. 1981 “We will never run out of IP (internet) addresses.”Vint Cerf (father of TCP/IP), 1991 Big Planet Confidential
Accelerating Change Big Planet Confidential
e-Security Just the Beginning… Big Planet Confidential
Did you know… • Your personal credit card and bank account information is currently available to criminals on the Internet? • In the US, more than 10 million people were victims of identity theft in 2003 alone? • On average, to clear your name after identity theft requires 14-16 months, more than 150 hours of effort, and over $1,000 in direct costs? • You can easily protect yourself but the anti-virus software you currently own doesn’t help? Source: Security Report, DSMM, December 2003 Big Planet Confidential
BP Security Analyzer • BP Security Analyzer sales aid • Scan and diagnose a system in seconds • 99% of computers scanned contain spyware or other security problems • BP Internet Security software product • Fix all identified problems • Provide ongoing protection • Problems addressed • Identity theft • Spyware, Trojan horses and worms • Computer kidnapping • Pop-up windows • Unwanted web content Big Planet Confidential
Viruses A virus damages data Hackers write viruses Infection is obvious Most people are well protected Threat is decreasing Spyware Spyware hurts you Pros write spyware Infection is silent Very few people are protected Threat is increasing Spyware: the new viruses Big Planet Confidential
The growing security threat Lowlights of 2003 • Spam accounts for 50 percent of all email traffic (May) • 1 in 33 emails is virus infected (August) • Internet-related identity theft more than tripled (November) • Pornography remains the number one business on the internet Source: Message Labs, Year in Review 2003 Big Planet Confidential
The growing security threat Projections for 2004 • Identity theft will replace viruses as the most recognizable security threat on the internet • Cost of electronic identity theft will double, costing $8 billion by the end of 2006 • Identity theft, spam reduction and web filtering will be the top online consumer concerns Source: Placeholder, 2003 Big Planet Confidential
What does it mean? Everyone who is online without adequate security is at risk. (less than 1% have adequate protection) Source: Summit Watch, Security Report 2003 Big Planet Confidential
Internet Security Gap (Opportunity) • The market is huge! • > 200 million people are at risk in the US • The market is uneducated • Almost all prospects do not understand their risk and cannot comparison shop • The market is unreachable by traditional means • Technology companies cannot reach mainstream customers • Big Planet is the solution • We have the right technology and can reach the right customers Big Planet Confidential
Timing is everything Big Planet has the right product at the right time BP Internet Security “Advanced Protection. Simple Solution.” • Protect yourself from identity theftwith advanced anti-spyware • Protect your family from undesirable internet content with highly effective web filtering • Protect your PC from Internet attackswith the top-rated firewall Big Planet Confidential
Protect yourself, your family, and your friends Earn immediate and ongoing commissions Build your business with a new product opportunity Prepare for future technologyproduct opportunities Four ways for you to benefit Big Planet Confidential