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FROM THE VERY HEART OF POTATO

FROM THE VERY HEART OF POTATO. FARM FRITES GROUP PRESENTATION. FARM FRITES GROUP History. 1971: Start of ‘Farm Frites’ in Oudenhoorn : chilled fries 1975: First production line frozen fries 1987: Opening of first sales office abroad in Spain 1989: Farm Frites Egypt established

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FROM THE VERY HEART OF POTATO

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  1. FROM THE VERY HEART OF POTATO

  2. FARM FRITES GROUP PRESENTATION

  3. FARM FRITES GROUPHistory • 1971: Startof ‘Farm Frites’ in Oudenhoorn:chilled fries • 1975: First production line frozen fries • 1987: Opening of first sales office abroad in Spain • 1989: Farm Frites Egyptestablished • 1990: Farm Frites moves intopotato specialties in Belgium • 1993: Farm Frites Poland established • 1996: Farm Frites Argentina established • 1998: Start commercial penetration CEE • 2001: Group volume exceeds 500K ton • 2007: Piet de Bruijne becomes ‘sole’ shareholder • 2010: Serving over 100 countries • 2012: 780 K ton of sales

  4. FARM FRITES GROUPKey facts Family owned enterprise Over 40 years of experience in farming and processing of potatoes One of the leading producers in the potato business with turnover of approx. 500million USD Over 1,500 000 tons of potatoes processed annually into 780 000 tons of product Strong position in chilled segment Global supplier: sales to over 100 countries Over 1 500 employees in 26 production / sales units including the joint ventures Poland and Egypt PRODUCTION SALES OFFICE

  5. FARM FRITES GROUPKey characteristics • Family enterprise: • Second generation • Piet de Bruijne (50) CEO / Shareholder • Invested capital: 220 mio € • Open to partnerships

  6. Stands for: Family enterprise: core values: Purity Authentic Agricultural abilities Consistent long term strategy Autonomous Devoted to potatoes: Farm Frites = potatoes = Farm Frites Customer intimacy; close to the market Sustainability Concern for the human side of business Ambitious FARM FRITES GROUP Positions, focus and business approach

  7. FARM FRITES GROUP Portfolio • French fries and cut specialties • Flavored / coated potato products • Shaped mashed and shredded products • Proven track record

  8. FARM FRITES GROUP Segment: Foodservice: • Focus segment • Applying several business models based upon local presence in the market • Intensive market approach in prime focus countries like Netherlands, Russia, Poland, Czech Republic, Egypt and Argentina • Key account approach in developed mature markets in Western Europe; supplying major chains • Distributor support in other emerging markets • In relevant markets local sales offices and or representatives • Portfolio containing both frozen and chilled product

  9. FARM FRITES GROUP Segment: retail Retail brand if needed and supportive to foodservice Brand building Some relevant brand positions achieved in emerging markets, presence in major Key accounts

  10. FARM FRITES Supply base WesternEurope: Holland/Belgium

  11. FARM FRITES Supply baseEastern Europe: Poland • Established 1993 • Productionvolumeabout 100.000 T fries • Own farming : farm (4000 ha.), 15% of need • Awarded by McDonalds: no 1 sustainableflagship farm in Europe, GlobalGAP (since 2004) • Supply to McDonalds in Europe • Supply to FF sales offices in Eastern Europe

  12. FARM FRITES Supply baseEastern Europe: Poland

  13. Established 1989 (joint venture with Americana) Production volume about 100.000 T fries Own farming covering 50% of needs Full traceability and Global GAP certified Supply to McDonalds in APMEA Zone Product portfolio ( pre-fried frozen potato & flakes) FARM FRITES GROUP Supply baseEgypt

  14. FARM FRITES GROUP Supply baseEgypt

  15. FROM THE VERY HEARTOF POTATO

  16. FROM THE VERY HEARTOF POTATO

  17. product portfolio

  18. Product catalogue

  19. Product catalogue

  20. Product catalogue

  21. Product catalogue

  22. Product catalogue

  23. Product catalogue

  24. Product catalogue

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