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If you have not already done this…

If you have not already done this…. Business Research Self-Assessment http://www.surveymonkey.com/s/52RR5J3 Thanks!. Research Session MNGT 481 – Prof. Kiyatkin. February 2010 Ms. Shana Gass, MSLS sgass@towson.edu Reference Librarian Cook Library, Towson University. This presentation.

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If you have not already done this…

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  1. If you have not already done this… • Business Research Self-Assessment • http://www.surveymonkey.com/s/52RR5J3 • Thanks!

  2. Research SessionMNGT 481 – Prof. Kiyatkin February 2010 Ms. Shana Gass, MSLS sgass@towson.edu Reference Librarian Cook Library, Towson University

  3. This presentation • http://www.tinyurl.com/mngt481feb2010

  4. Cook Library Management Subject Gateway • http://cooklibrary.towson.edu/management • See also: Communications, e-Business, Human Resources, Education Or from Cook Library Homepage

  5. Links to all library databases

  6. Comcast: Internal • Annual Report / 10-K (company web site) • Conference Call transcripts(123Jump.com/Factiva db) • Company Profile (ex: Hoover’s in Lexis Nexis Academic db) • SWOT by Datamonitor(Business Source Complete db) • Business news, analysis, interviews…“Big 4 business article databases” • Business Source Complete • Factiva • LexisNexis Academic • RDS Business Suite

  7. Comcast: External (Industry Perspective) • Standard & Poor’s NetAdvantage, Industry Surveys • Broadcasting & Cable • journal in Business Source Complete/Factiva databases; yearbook in Reserves • Trade association web sites • Trade journals (in dbs) • SWOT by Datamonitor(Business Source Complete database) • Business, technology & broadcasting news (Big 4 databases; Communication & Mass Media Complete; FAITS)

  8. Industry: Market Share Info! • Market Share Reporter – 2-book set in Reserves • RDS Business Suite database > TableBase section

  9. Industry Info: You Gotta See This Book • Broadcasting & Cable Yearbook • It’s in Reserves in the library • Industry Overview, TV, Cable, Satellites… • Market info • Programming, Technology • Associations • Law & Regulation

  10. Comcast: General External • Regulation & Policy • FCC.gov • USA.gov [government portal] • CQ Researcher & CQWeekly[library databases] • Demographics & Other Data • factfinder.census.gov & www.census.gov • Technology • www.pewinternet.org

  11. Higher Achievement - Internal • Higher Achievement • Guidestar.org[nonprofits info- free registration] • News searching in library news databases: • Baltimore Sun • Washington Post • Factiva • Lexis Nexis Academic • Also Citypaper.com

  12. Higher Achievement - External • Baltimore City Public Schools • MD State Department of Education • US Department of Education • National Center for Education Statistics • http://www.nea.org & other professional orgs • CQ Researcher database • Local & national news • Education databases: • ERIC & Education Research Complete

  13. External: Competing Tutoring Services & Other Volunteer Opps • For-profit • Usual suspects: Business dbs + Education dbs • Trade org: http://www.educationindustry.org • Non-profit • Guidestar.org • Maryland Non-Profits • Foundation Center • National Center for Charitable Statistics

  14. More Industry Perspectives • Non-profits as an industry: • Academic Search Premier db • Maryland Non-Profits • Foundation Center • National Center for Charitable Statistics

  15. External - General • Good “industry info” will lead you to clues for general external information • Try overviews of urban education • National Urban Alliance for Effective Education – good links • News searching • Demographics: American Factfinderfrom US Census & Baltimore Neighborhoods Indicators Alliance

  16. Questions? …feel free to contact me! Shana Gass (410) 704-2395sgass@towson.edu*preferred Or any reference librarian:Cook Library Web Site > Ask a Librarian for options

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