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You Are HERE!. Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies. Clay counts & spf 2011 site visit. Underage drinking prevalence outcomes Targeted influencing factor outcomes. Targeted Outcomes. Clay Counts Strategies.

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You Are HERE!

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  1. You Are HERE!

  2. Community OutcomesStrategy EffectivenessCommunity OutcomesEnhancement Strategies Clay counts & spf2011 site visit

  3. Underage drinking prevalence outcomes Targeted influencing factor outcomes Targeted Outcomes

  4. Clay Counts Strategies • Reduce number of youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease • Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease

  5. Binge Goal = 15.7% = target met 30 Day Use Goal = 25.8 = target met

  6. Drinking trends… BINGE DRINKING • 2012 Target : 15.7% • 2011 Rate: 13.2% • EXCEEDED GOAL! 30-DAY-USE • 2012 Target: 25.8% • 2011 Rate: 23.7% • EXCEEDED GOAL! • Project Success – multi-faceted approach • Sessions for high-risk students • School-wide activities • Education • Referrals

  7. Questions? Targeted outcomes

  8. Program and participant outcome data Extent of saturation Plotting your own strategies Breakdown of Strategies Strategy effectiveness

  9. Extent of Saturation

  10. Extent of SaturationClay Counts Version Why such HIGH media numbers?

  11. Every 15 Minutes MAJOR EXPOSURE • Special Edition of The Clay Center Dispatch who has a circulation of 6200 • Every 15 Minutes is shown on Twin Valley Telephone’s local access channel which has 3800 subscribers • News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners • Participants, Parents, and Audience at Every 15 Minutes Event

  12. *Project SUCCESS *Media Campaign *Every 15 Minutes *Group presentations *Newsletters *Sticker Shock *Saturation Patrol

  13. Questions? Strategy effectiveness

  14. Most involved sectors Under-utilized sectors Community readiness/awareness shift Key leader support Community mobilization

  15. Clay Counts Sectors • Civic Groups • Volunteers • Lions Club • Youth Groups • Parents • City/Co Gov • Rotary • Faith Community • BPW • School Board

  16. Sports Parent Meetings Faith-based youth mtgs Youth serving organizations

  17. Key Leader Support • Clay Center Police Chief Bill Robinson • School Counselor Kristin Wright • Health Administrator Dana Rickley • Intial Coordinator Lisa Seley • Community Prevention Specialist Jodie Biesner

  18. Questions? Community mobilization

  19. Impeding factors Continuing progress Lessons learned Next steps…

  20. Future Plans • Sustainability • Widening of Focus • Increase Recognition of Clay Counts

  21. Impeding Factors

  22. Proudest Moments • Culture of change • Data Movement • Collaboration and Support during Every 15 Minutes

  23. Community OutcomesStrategy EffectivenessCommunity OutcomesEnhancement Strategies Clay counts & spf2011 site visit Thank you!

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