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DISTRICT 7360 MEMBERSHIP SEMINAR August 5 , 2017 – State College, PA August 19, 2017 – Martinsburg, WV. Presenters: Mike Hornby, District Governor Karen Teichman , District Trainer Swan Stull, District Governor Nominee Jim Eberly, District Membership Chair. SESSIONS.
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DISTRICT 7360 MEMBERSHIP SEMINAR August 5, 2017 – State College, PA August 19, 2017 – Martinsburg, WV
Presenters: Mike Hornby, District Governor Karen Teichman, District Trainer Swan Stull, District Governor Nominee Jim Eberly, District Membership Chair
SESSIONS Is Your Club Healthy? Building a Diverse Club Strategies for Attracting New Members Kick-start Your New Member Orientation Best Practices for Engaging Your Members Practicing Flexibility and Innovation Your Membership Plan
LEARNING OBJECTIVES • Identify which areas need attention in order for your club to be more vibrant • Offer specific suggestions to improve in the areas where your club is struggling
Is Your Club Healthy? • Assess what’s working • Understand what needs attention • Positive Experience • Service projects & Fun with fellow members
Is Your Club Healthy? • Member involvement and a voice in the club’s future • Public image • Good leadership • Rotary Club Health Check
TAKE ACTION • Survey your club • Rotary Resources • Rotary Club Health Check • Be a Vibrant Club • Membership Assessment Tool • Strengthening Your Membership: Creating Your Membership Development Plan • Strategic Planning Guide
LEARNING OBJECTIVES • ID the major professions and demographics in your community • Understand how to use Rotary’s classification and member diversity assessment tools to broaden your club’s membership
BUILDING A DIVERSE CLUB • Diversity boosts your club’s capacity to serve • Rotary’s member diversity and classification assessment tool • Committee to conduct, study and act
TAKE ACTION • Membership Committee to conduct assessment, study results and act on the findings • Rotary resources • Diversifying Your Club: A Member Diversity Assessment • Representing Your Community’s Professions: A Classification Assessment
LEARNING OBJECTIVES • Create an approach for attracting new members • Develop a plan for engaging prospective members
STRATEGIES FOR ATTRACTING NEW MEMBERS • Assess club strengths and weaknesses • What’s missing? • ID potential candidates • Value proposition
TAKE ACTION • Engage prospective members • Rotary resources • Finding New Members: A Prospective Member Exercise • Customizable club brochure • Creating a Positive Experience for Prospective Members • Discover Rotary presentation
LEARNING OBJECTIVES • Identify ways to make your club more flexible • Understand the value of accommodating members’ needs
PRACTICING FLEXIBILITY AND INNOVATION • Freedom to be vibrant • 2016 Council on Legislation changes • Risk taking • Member likes and dislikes
TAKE ACTION • Imagining the Future • Rotary Resources • www.rotary.org/flexibility • Frequently Asked Questions • Start Guide for Alternate Membership Types • Start Guide for Flexible Meeting Formats
LEARNING OBJECTIVES • Identify aspects of new member orientation to add to your program • Develop an effective orientation for new members
KICK-START YOUR NEW MEMBER ORIENTATION • Orientation begins before a member joins • Involve members at all stages • Assign a Mentor • Evaluate your orientation program regularly
TAKE ACTION • Evaluate your new member orientation • Rotary resources • Introducing New Members to Rotary: An Orientation Guide • New Member Welcome Kit • Rotary Basics • Connecting for Good
LEARNING OBJECTIVES • Use Rotary tools to understand why members leave • Develop a strategy to engage members at different stages of their membership
BEST PRACTICES FOR ENGAGING YOUR MEMBERS • Membership loss in the first 2 years • Interview and exit survey • Membership satisfaction survey • Implement results of membership satisfaction survey
TAKE ACTION • Add exit survey and membership satisfaction survey • Rotary resources • Improving Your Member Retention: Retention Assessment and Analysis • Enhancing the Club Experience: Member Satisfaction Survey • Understanding Why Members Leave: Exit Survey • Understanding Membership Reports: Getting Started
LEARNING OBJECTIVES • Create or Refine a vision for your club • Develop a membership plan for your club
YOUR MEMBERSHIP PLAN • Membership plan – part of club’s strategic plan • Visualize where the club should be in 3-5 years • Involve all members • Enter and track yearly goals on Rotary Club Central
TAKE ACTION • Create a membership development plan • Rotary resources • Strengthening Your Membership: Creating Your Membership Development Plan • Strategic Planning Guide • Be a Vibrant Club • Rotary Club Central Membership Reports
Evaluation Form THANK YOU For attending!