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elevator pitch. customer segments. problem. scope. value proposition.

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  1. elevator pitch customer segments problem scope value proposition For [target customer] who [statement of need or opportunity] the [project name] is a [product category] that [key benefit, compelling reason to buy]. Unlike [primary competitive alternative] our project [statement of primary differentiation]. • Product Name • Key Features • Goals • Top 3 Reasons • Cost of Delay • Slogan • Fun Picture • #1 Project Reason • Users • Influencers • Owner • Other Stakeholders desired team technical solution • Core Team • Dependent Teams • Project Type • System • Tools • Language • Libraries benefit(s) cost • Financial ($) • T-Shirt Sizing • Team Size • Source of Funds • Top 3 Benefits • Key Metrics plan unresolved out in

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