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PESO – Web Analytics December 8, 2010

PESO – Web Analytics December 8, 2010. Why Should I Use Web Analytics?. To see how users interact with your site To know what changes to make on your site To see if improvements you make ARE successful. How Can I Take Advantage of Web Analytics?. Know what you want your site to accomplish

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PESO – Web Analytics December 8, 2010

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  1. PESO – Web AnalyticsDecember 8, 2010

  2. Why Should I Use Web Analytics? • To see how users interact with your site • To know what changes to make on your site • To see if improvements you make ARE successful

  3. How Can I Take Advantage of Web Analytics? • Know what you want your site to accomplish • Set up goals to know if they are being met

  4. What Things Can I Learn Using Web Analytics? • Visitors • Traffic Sources • Content • Trends and Patterns

  5. Urchin: Executive Overview

  6. Urchin: Drilldown of Executive Overview

  7. Google Analytics: Dashboard

  8. Google Analytics: Visitor View

  9. Google Analytics: Traffic View

  10. Google Analytics: Content View

  11. What Things Will I NOT Learn Using Web Analytics? • How to interpret the data • True usage of your site (JS disabled, shared IP addresses, etc) • Accurate tracking from multiple devices (one user/ multiple places) • WHY a person visited or left your site • Did the user get what they needed?

  12. Case Study: Texas.gov 2010 Redesign • In-depth research analysis

  13. Case Study: Texas.gov 2010 Redesign • User Behavior • What type of people visited the site? • What did they visit? • Where did they come from? • How often did they use the search bar? • What type of keywords/phrases did they enter into a search engine to get here?

  14. Case Study: Texas.gov 2010 Redesign • Plan of action • Top pages identified • Top content • Top keywords • Support

  15. Case Study: Texas.gov 2010 Redesign • Next steps • Continued tracking • Testing • Implementation

  16. How Can I Leverage Analytics to Improve the Accessibility of my Websites? • Devices and configurations • Plug-ins installed? (Flash/ Silverlight/ etc) • Connection speed • Certain links selected? (Skip to nav/ font resizing/ etc) • Descriptive/ hyperlinks

  17. Questions?

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