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NuTrimMe

NuTrimMe. Mike McNaull - Project Manager James Witham - Webmaster Will Marfori - Software Engineer Nan Lawson - Database Administrator Sue Hetland - Technical Lead. Presentation Overview. Societal problem Our solution Functionality Budget Schedule. Societal Problem.

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NuTrimMe

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Presentation Transcript

  1. NuTrimMe • Mike McNaull - Project Manager • James Witham - Webmaster • Will Marfori - Software Engineer • Nan Lawson - Database Administrator • Sue Hetland - Technical Lead

  2. Presentation Overview • Societal problem • Our solution • Functionality • Budget • Schedule

  3. Societal Problem • 58 million Americans are overweight • More people are becoming overweight • Complications of obesity • $33 billion/year on weight-control • Only 2% of dieters successful

  4. NuTrimMe Is the Solution • A hand-held device • Personalized software • Motivational feedback • Customizable • Web support • Evolves

  5. Risk Mitigation • Hardware/OS modification • Costly • Not only for weight loss • Competition

  6. Some Limitations • Not a cure-all • Not a substitute for medical care • Not suited for all diets • Cannot force individuals to change their lifestyles

  7. Market Objectives • To control 5% of market within 5 years • To make NuTrimMe a household word • Break even 2 years after product release

  8. Marketing Strategies • Hospitals and fitness centers • Managed care organizations • General public

  9. Survey Results • 71% -- difficult to maintain a healthy diet • 73% -- organized diets are easier to follow • 69% -- would use a palm-like device • 90% -- comfortable with using current technologies

  10. SoftwareFunctional Components

  11. Functional Diagram

  12. Existing Technologies • To modify and integrate current technologies with our custom diet software • Internet technologies • PDAs - Handspring Visor • Palm OS • Existing databases • Profiling

  13. Handspring Visor Hardware/OS Specs • 33 MHz processor • 8 MB RAM • Palm OS, Version 3.5.2h • Cradle device for easy link with PC • Plug-and-play expandability • Size 4.8” x 3.0” x 0.8” • 16 bit active matrix backlit color display • Stylus

  14. Organizational Chart

  15. Development Resources • 21,000 Handspring devices…….. $4,200,000 • 2 Servers …………………………….$6,800 • Internet connectivity ……………….$12,940 • 27 Personal computers ……………..$40,500 • MSOffice Licenses ………………… $5,000 • Dreamweaver Web Tools …………… $600 • Office staff, supplies and space .. $2,154,392

  16. Project Manager ………………. $60,000 Electrical Engineer ……………. $40,000 2 Marketing Experts …………. $120,000 2 System Administrators …….. $120,000 8 Programmers ………………. $360,000 Technical Writer ……………… $42,000 Test Manager …………………. $50,000 4 Testers ………………………$120,000 Development Personnel

  17. Network Engineer …………….. $45,000 Accountant ……………………. $50,000 Database Analyst ……………... $61,000 Database Administrator ………. $60,000 Dietician ………………………. $40,000 Lawyer ………………………… $80,000 Doctor ………………………….$116,000 DEVELOPMENT COST $7,552,607 Development Personnel

  18. Annual Support Staff • 1 DB Administrator …………………. $60,000 • Medical Support ….………………… $206,000 • 1 Network Engineer ………………… $45,000 • 1 Lawyer …………………...………... $80,000 • 4 Programmers ………………………. $180,000 • 2 System Administrators ……………… $120,000 • 1 Project Manager ……………………. $60,000 • 2 Marketing Experts …………………… $120,000 • Overhead/Other Expenses ……………… $318,765 Cost/year…………$1,189,765

  19. Profit

  20. What Are We Asking For? • $14,000,000 • Patience

  21. Task Chart

  22. ScheduleCompletion May 2002

  23. Schedule1st Quarter • Acquiring Databases • Requirements Document • Purchase and Customize Hardware • Test Hardware

  24. Schedule2nd Quarter • GUI Design • Web Site Design • Report Design • Report Development

  25. Schedule3rd Quarter • GUI Development • Web Site Development • Report Development • Begin Software User’s Manual • Begin Test Plan

  26. Schedule4th Quarter • Interfaces • GUI Testing • Web Site Testing • Interface Testing • Verification and Validation

  27. Conclusion Fundable Marketable Profitable

  28. Say YES to a healthier lifestyle with NuTrimMe!

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