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Customer power

Customer power. Customer have purchasing power. They can decide how to spend their money and Which competitor to spend it with. Businesses have to persuade customers to purchase from them. LO: what is customer power and what can businesses do about it.

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Customer power

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  1. Customer power Customer have purchasing power. They can decide how to spend their money and Which competitor to spend it with. Businesses have to persuade customers to purchase from them.

  2. LO: what is customer power and what can businesses do about it. How can businesses persuade customers to buy from them? Price Quality Pre-sales service After-sales service Why have I used a Venn diagram for these ways of persuading a customer to buy from you?

  3. LO: what is customer power and what can businesses do about it. Activity • Explain what pre-sales service and after-sales service are (Note: if you understand after-sales service you should be able to work out pre-sales service). • For each of price, quality, customer service and after-sales service explain what a business can do and how will doing this attract customers. • Explain how each of the choices affect the other methods eg how might having a lower price affect quality. Complete this for homework.

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