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Go-To-Market Strategy for Global Leading Frozen Food Player - IEBS Client Success Story

For more details and inquiries, please visit below page and schedule a call with our experts@ https://www.iebrain.com/client-success-stories/go-to-market-strategy-for-global-leading-frozen-food-player/<br><br>A global frozen food player had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where deep changes in purchasing power, distribution channels, commercial structure, consumer behaviours, and social strata were observed, although, they faced the difficult task of implementing it.

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Go-To-Market Strategy for Global Leading Frozen Food Player - IEBS Client Success Story

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  1. Go-To-MarketStrategyforGlobalLeading FrozenFood Player-IEBS ClientSuccess Story • A global frozen food player had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where deep changes in purchasing power, distribution channels, commercial structure, consumer behaviours, and social strata were observed, although, they facedthe difficult task ofimplementingit. • Businessobjective • The Client wanted our support in redesigning their GTM strategy and conducting strategic roadshows inthe targetedregiontounderstandthe tippingpointsintermsofcustomer acquisition across the product segments and to plan delicate negotiations with distributors, retailers,andsalesrepresentatives. • Approach • Managingsell-in &sell-out strategy,revenue,anddiscount management,key performanceindicators,anddashboards. • IEBS went on roadshows from city to city with the Client’s teams to validate the consumerperceptions,consumer tastes&preferences,distributionchannels network, and product segment portfolio with local distributors who knew the market reality. • Client’ssuccessdetails • This engagement helpedtheClient tounderstandthe businessimpact ofthe GTM model. The followingbenefitsandoutcomeswere deliveredtothe Client: • The implementationmodelenabledthecompanytogainregionalopportunities alongwiththecapability tocapturethe frozenfoods & snacksmarketthroughan innovativesalesstrategy. • Marketshareincreasedby60%in variousconsumercategoriesand~20%growth in frozenfoods categories. • Newgeographyexpansionprovedlucrative as its salesgrewtorepresent 30%of overall revenuesinjust3years. • Reshapedthedistributornetwork/channelandthe sales& marketingdepartment to deliverthenewbusiness strategy efficiently.

  2. Formoredetailsandinquiries,please visitbelow page andschedule a call withour experts@ https://www.iebrain.com/client-success-stories/go-to-market-strategy-for-global- leading-frozen-food-player/ AboutIngeniouse-BrainSolutions:- Ingenious e-Brain Solutions provides high-quality, customized, and cost-effective Technology Research,BusinessResearch,andIntellectualPropertyResearchsolutionstoindustryleaders,and innovative companies across the globe. Innovation, knowledge, and transparency form the basis of our company’s mission and vision. Along with cost benefits, we provide highest quality results ensuring fool-proof confidentiality and security. We are an ISO certified company with offices in India andUSA. Ingeniouse-BrainSolutionshasastrongteamofanalysts,andsubjectmatterexpertswithdomain proficiencywhichisdevotedtohelpclientsgrow.Ourhighlyqualifiedprofessionals offertailored, value-addedandcost-effectiveservicestoourclients.Webelieveinbuildinglongterm relationshipswithourclientswhoincludenationalandinternationalcorporations,Fortune500 companies,world’s leadingresearchinstitutes anduniversities aswellasindependentinventors. GetinTouch:- IndiaOffice 207-208 Welldone TechPark, Sohna Road Sector48,Gurugram,Haryana122018,India +911244294218 Email:- queries@iebrain.com

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