Homepage banner guidelines

1. www.derby.ac.uk Homepage banner guidelines www.derby.ac.uk

2. Website homepage banner guidelines Clarity on purpose, process and responsibilities www.derby.ac.uk

3. Purpose of these guidelines Clarity on: • University homepages covered by this guide • Homepage banner request process • Advice on managing homepage banners • Advice on best practice banner design • Homepage ownership and responsibilities www.derby.ac.uk

4. Websites covered by this document Derby Buxton Corporate Enterprise Centre UDOL Buxton & Leek College Evolve Udo (staff) Udo (students) www.derby.ac.uk

5. Banner request form http://www.derby.ac.uk/webjobs-form/web-banner-request-form Homepage banner request process Press Team requests for derby.ac.uk Job scheduled for same day START: Design Team receives banner request Banner sent to client for approval All other requests for other University sites Job scheduled within 10 working days Request approved by DMT*? Non-Press Team requests for derby.ac.uk Yes No Requester informed No Banner approved? Amends by Design Team Design Team sends banner to homepage owner for upload Yes END *DMT = Digital Marketing Team www.derby.ac.uk

6. Managing homepage banners • Optimum number of banners: 5 • Maximum number of banners: 7 • Length of time online: no more than 10 days • Homepage owners: keep standby banners with key messages as a back-up • Plan ahead: standard Design Team lead time is 10 days • Banners requested by the Press Team are fast-tracked and done same day www.derby.ac.uk

7. Banner design – best practice • Calls-to-action: it’s intuitive that clicking on a banner leads to more info • Therefore avoid phrases like ‘Find out more’, ‘Read more’, ‘See more’ • Phrases such as ‘Book your place’ ‘Register to take part’ are fine: they convey a required action • Banner copy: • Make it succinct - visitors are scanning the homepage quickly • Put what people need to know (not what you want to tell them) • Two lines only recommended – a headline and sub-header • Links: banners must link to a University page (not to external websites) • Images: on-brand images can be sourced from our official Flickr site (https://www.flickr.com/photos/derbyuni/sets/) www.derby.ac.uk

8. Responsibilities • Banner request process (including this document): Digital Marketing Team • Banner design: Design Team • Payment: banners created by Design are non-chargeable • Requests, approvals and uploads - see following slides for each site www.derby.ac.uk

9. University of Derby homepagewww.derby.ac.uk Criteria • Student recruitment and/or • Profile-building for the University www.derby.ac.uk

10. University of Derby Buxton homepagewww.derby.ac.uk/buxton Criteria • Student recruitment for Buxton and/or • Profile-building for Buxton www.derby.ac.uk

11. University of Derby Corporate homepagewww.derby.ac.uk/udc Criteria • Profile raising for UDC • Recruitment • Events and initiatives www.derby.ac.uk

12. Evolve homepagewww.evolvederby.co.uk Criteria • Profile raising of Evolve, its clients & their achievements • Membership sales • Events and initiatives www.derby.ac.uk

13. University of Derby Enterprise Centrewww.derby.ac.uk/enterprisecentre Criteria • Promoting & profile-building for the Enterprise Centre • Themes around ‘passion, inspiration and dedication’ www.derby.ac.uk

14. University of Derby Online homepagewww.derby.ac.uk/online Criteria • Online student recruitment and/or • Profile-building for UDOL www.derby.ac.uk

15. Buxton and Leek College homepagewww.blc.ac.uk Criteria • Student recruitment and/or • Profile-building for the College www.derby.ac.uk

16. University of Derby staff homepagewww.derby.ac.uk/udo Criteria • Key staff information • Promoting events www.derby.ac.uk

17. University of Derby student homepagehttps://udo.derby.ac.uk/my.policy Criteria • Key student information and/or • Matching current student comms themes www.derby.ac.uk

18. Versions of this document www.derby.ac.uk