Online Journalism: Theory and Practice

1. Online Journalism: Theory and Practice Week 8 Lecture 1 Summer 2011 Khan, G. F. PhD Dept. of Media & Communication, YeungNam University,South Korea gohar.feroz@gmail.com

2. This lecture… --Story telling with Videos Mostly lecture notes are taken from the book: Journalism Next: Chapter 11: Building a Digital Audience for News by Mark Briggs

3. Before we start… • Term Project-Progress Check

4. The Digital video revolution • Instead of expensive cameras, editing stations, crew, and years of training one person can make high quality of video with little efforts • How? • Advent of cheap digital video cameras • Free editing software • Smart phones • Easy to publish

5. The Digital video revolution • Millions of armature videos appearing online • Example: YouTube • 48 hours of video are uploaded every minute • Over 3 billion videos are viewed a day • Users upload the equivalent of 240,000 full-length films every week • YouTube is localized in 25 countries across 43 languages • YouTube's demographic is broad: 18-54 years old • 800M unique users visit YouTube each month Sourece: http://www.youtube.com/t/press_statistics

6. Two journalist one goal • David Pogue, technology columnist with New York Times http://pogue.blogs.nytimes.com/ • Walt Mossberg, technology columnist with The Wall Street Journalhttp://allthingsd.com/20100331/apple-ipad-review/

7. Two journalist one goal • David Pogue • High quality, Shot in multiple locations, high production cost, Also air on the cable TV network • Walt Mossberg • Quality and production cost is low • Use an expensive webcam in his home or office • Limited prodect snap shots

8. Two journalist one goal • Why Wall Street allows its content compete with The New York Times on such a uneven playing field?

9. Why? • Audience open to all levels of quality • Perfection not necessary • Quick and less polished video content on news sites often draw more audience • Change of perception among newspaper • Broadening their definition of what can be published .e.g. cell phone video are considered publishable • Unedited video are becoming common practice

10. CNN Video • FREE On demand CNN Video • Free Live video with CNN Live • Larger play – in – page video replaces traditional pop-up player • Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks. • Offers customisation with a My Playlist ‘self choice’ section

11. Story Development -- Process • Record Interviews • Scan Images • Take Photographs & Videos • Collect Clipart 1. Select Topic Raw information 2.Conduct Research 3.Design Storyboards • Assemble Material • Set Transitions • Add Narrations • Add sounds • Test Prototype • Post-production 4.Collect Material 5.Develop Story 6.Export Video • Internet – web pages, blogs,… • PC, DVD, CD Rom • Handheld Devices Engaging narrative 7.Deliver Story

12. Plan Your Video • Think of it the same way as you would think about writing. • Use different approaches for different stories • E.g. Breaking news vs. documentary • More control vs. no control • You decide what to shoot, who to include • Documentary require more planning in advance • Use storyboard

13. Plan Your Video • Try Storyboarding • A visual sketch of your story. • Helps you focus your story • Mix your shots • Shoot from different angles: close, far way, middle. • Wide, middle, and tight shots • E.g. Wide shots provide sense of environment to viewers and tight shots provide focus

14. Plan Your Video • Build five-shot sequence • Close-up on the hands • Close-up on the face • Wide shot • Over-the-shoulder shot • Creative shot • http://www.bbctraining.com/modules/5915/video/1.2.2.htm

15. More Tips • http://www.youtube.com/watch?v=iEm3HZAVlz0

16. Tips • Not all stories can be told through video (e.g. statistics) • Make clear outline of what you want to communicate • Provide background information • Identify your main character • Statistics should come from experts and emotions from the victims • Find supporting images to support the statements • Avoid talking head syndrome • Take expert to the field • Context and location is king • Capture both small details and larger context • Golden rule: You never have enough people

17. Editing • Chose your editing software • Photostory3 • http://www.microsoft.com/download/en/details.aspx?id=11132 • Windows Movie Maker • http://explore.live.com/windows-live-movie-maker • iMovie • http://www.apple.com/ilife/imovie/

18. Publishing Video Online • Convert your video in the web format • Mostly flash format and compressed • Your editing software will do it for you • Publish it on your blog or a video sharing website like YouTube • Remember YouTube has more audience and good search engines compared to your own blog • Embed it into your blog • In the video Provide logo and links to your blog • Use TubeMogul: atumaticallyuplaods your videos to different video sharing sites, including YouTube: http://www.tubemogul.com/

19. Great news Videos Resources • www.nppa.org • www.kobreguide.com • www.interactivenarratives.org • www.mediastrom.org • www.b-roll.net

20. Thank You Questions & Comments