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Models and Definitions

Models and Definitions. Gianpietro Mazzoleni La comunicazione politica Chapter 2. Political communication as defined by Wikipedia.

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Models and Definitions

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  1. Models and Definitions GianpietroMazzoleni La comunicazionepolitica Chapter 2

  2. Political communication as defined by Wikipedia • Political Communication is a sub-field of political science and communication that deals with the production, dissemination […] and effects of information, both through media and interpersonally, within a political context. This includes the study of the media, the analysis of speeches by politicians and those that are trying to influence the political process, and formal and informal conversations among members of the public […]. The media acts as bridge between government and public.

  3. Actors of the political communication • Political system • Institutional actors: parliament, central and local government, judiciary, head of state • Non institutional actors: parties, social movements, interest groups • Media system • TV, radio, press, books, cinema, new media • Citizenship • Single people, public opinion, electorate

  4. “Pubblicistico-dialogico” model of political communication

  5. Mediatized model of political communication

  6. Kinds of relationship between actors 1 • From politics to media • Regulation • News management • Politics as a source • From politics to citizenship • Public communication • Personal relationships • Electoral ads

  7. Kinds of relationship between actors 2 • From citizenship to politics • Voting • Public debate • Direct relationships • Polls and surveys • From media to politics • General information • Watchdog journalism • Partisan information • Mediatization

  8. Kinds of relationship between actors 3 • From media to citizenship • General information • Partisan information • Political advertising • From citizenship to media • Exit from a TV or a journal • Blog, post, citizen journalism

  9. Developments of the communication research1 Infancy • Rhetoric • Propaganda • Attitudes changes • Voting • Government-media relationships • Functional analysis • Technological improvements

  10. Developments of the communication research2 Adulthood • Electoral communication • Political information • Political rhetoric • Information, political attitudes, and political behaviors

  11. Developments of the communication research3 The European countries • Beyond “limited effects” (spiral of silence) • An holistic (vs atomistic) perspective • Mixed (positive and critic) approach • Taking a normative perspective in account • Interactions between media and politics • Longitudinal, long-trend analysis • Growing comparative research

  12. The phases of the political communication1 Since WWII to the Fifties • Preeminence of the mass parties • Citizens strongly identified with them

  13. The phases of the political communication2 From the Sixties to the Eighties • Fading away of the party identification (end of ideology) • Growing use of the TV (public and commercial) • Involvement of previously detached citizens • Professionalization of the campaigning

  14. The phases of the political communication3 Since the Nineties • Professional management of the relationship with the public opinion by the spin doctors • Infotainment as an usual practice • Populism (as pop politics) • Targeting • Random exposition to political messages

  15. The phases of the political communication4 New tendencies • Non monopolistic use of the ICT (Information and Communication Technology) due to the access to the Web • Generalized use of the public and commercial TV • Changing boundaries of the citizenship

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