1 / 7

Implementation Update of SCE’s 2009-2011 LIEE & CARE Program

Implementation Update of SCE’s 2009-2011 LIEE & CARE Program. DRAFT Presentation to the LIOB June 25, 2009 San Diego, CA. LIEE Program Budget and Units 2007 - 2011. LIEE Activity Through April 2009. Visalia WNA 10,000 customers 6 Home Assessment Workshops 80 New Assessors in 2009

niveditha
Download Presentation

Implementation Update of SCE’s 2009-2011 LIEE & CARE Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Implementation Update of SCE’s 2009-2011 LIEE & CARE Program DRAFT Presentation to the LIOBJune 25, 2009San Diego, CA

  2. LIEE Program Budget and Units2007 - 2011

  3. LIEE Activity Through April 2009 • Visalia WNA • 10,000 customers • 6 Home Assessment Workshops • 80 New Assessors in 2009 • 6 new Enrollment and Assessment agencies • Referral Partnerships • Community Colleges • Regional Centers • Ability First • Implement Email blasts / Outbound calling

  4. Whole Neighborhood Approach

  5. Whole Neighborhood Approach • Target: Visalia (93291) - 10,500 Customers. • Partnered with The City of Visalia, Mayor of Visalia, The Director of Housing & Economic Development, Housing Specialists, Local Public Affairs team, Visalia School District Board Chair. • Approx. 1,500 Postcards sent out on May 22, 2009 and will continue for 7 drops each week thereafter. • Coordinated with Proteus to canvass area by ZIP7s. • Upcoming Efforts: • City of Tulare • City of Porterville • City of Bellflower • City of Ridgecrest

  6. CARE • CARE participation has increased by 56,792 households since December 31, 2008 • 1st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message • April bill insert promoted “Let us show you how we care”, providing income-qualified programs to help reduce electric bills • Developed two new pages on SCE.com Website, “High Bill Helper” and “Assistance” to provide customers with easy-to-find information • Increased advertising in local community/ethnic newspapers, radio, and community centers • Partnered with TV station Univision and community programming with SCE “phone bank” allowing viewers to call SCE to discuss ways families can benefit from our assistance programs • Participated in more than 100 community events to promote CARE and other economic assistance programs and services

  7. We CARE Day – Long Beach • Estimated Attendance: 1300 • Elected officials speakers: Bob Foster, Mayor of Long Beach and Michael Peevey, President CPUC • SCE Leadership speakers: Lynda Ziegler (CSBU Senior VP), Erwin Furukawa (VP CP&S), Gene Rodrigues (Director of EE) • Over 500 CARE applications disseminated. Most current data available indicates that 21 SCE customers enrolled on CARE at the event and 51 were recertified • Event attendee testimonials gathered from SCE volunteers at the Fair indicated a sentiment of appreciation and gratefulness towards SCE and the CPUC for coordinating the event and the economic assistance provided • Broadcast, radio, print and online media coverage from a variety of main stream and ethnic media outlets • SCE also participated in the Bakersfield and Los Angeles We CARE Days.

More Related