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The Cruise Market and UK Perspective

The Cruise Market and UK Perspective. By William Gibbons Director Passenger Shipping Association Marketing Director European Cruise Council. Cruise Market Update. More Brits than ever taking to the seas – 1.2m in 2006. EX-UK Growth . Cruises taken from UK ports up 12% - 450,000

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The Cruise Market and UK Perspective

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  1. The Cruise Market and UK Perspective By William Gibbons Director Passenger Shipping Association Marketing Director European Cruise Council

  2. Cruise Market Update • More Brits than ever taking to the seas – 1.2m in 2006

  3. EX-UK Growth • Cruises taken from UK ports up 12% - 450,000 • Trend set to continue with increased ex-UK capacity on its way in 2007. 2007 – 500,000 2008 – 700,000

  4. Fly-Cruise • Fly-cruise market increased by 13% - to 753,000 Brits • Another trend that looks set to continue with increased capacity: 2006 – Island Cruises 2007 – Ocean Village Two, Thomson Calypso

  5. Destinations – EX-UK

  6. Destinations – Fly-Cruise

  7. BALTIC Each Passenger visit at a European Port Embarkation and visiting - Expenditure €100. • Average Revenue Per Passenger - £1,447. • Average Revenue Per Diem - £122. • Norway – (£156.) • Average length of Cruise from UK 12days

  8. Growth of UK Ports • Passengers embarking in the UK grew 15% to 576,000 - Non-UK residents accounted for 127,000, a growth of 27% • Ports of call passengers to UK ports grew 22% - to 392,000 • Total value of cruise passenger expenditure in the UK – over £197m

  9. Contribution of cruise tourism to the economies of Europe

  10. Major Highlights in 2005 • GP Wild/ BREA – Undertook Study • Over 3.1m European residents booked cruises – 23% of cruise tourists (passengers) worldwide • Over 2.8m cruise tourist embarked in Europe – 90% were European nationals • Majority visited Mediterranean, Baltic and other European regions generating 13.1m visits in Europe

  11. Major Highlights in 2005 • As a result of European cruise operations and investment in new cruise ships, key economic impacts (direct, indirect, induced) throughout Europe in 2005 include: • €8.3 billion in direct spending by lines and passengers • €19.1 billion in total output • Over 187,000 jobs • €6.0 billion employee remuneration

  12. Country Impacts - 2005

  13. Cruise Tourism by Destinations 2005

  14. Western Europe as a Source Market 2003-06

  15. Attitudes to Cruising • Research into people and their attitudes to cruising • Who would consider a cruise – and if not, why not? • What are the barriers to taking a cruise?

  16. Attitudes to Cruising

  17. Attitudes to Cruising • What matters most – destination or facilities ?

  18. Attitudes to Cruising What do people like most about cruising? • Good food/ drink 35% • Interesting ports of call 27% • Luxurious cabins/ accommodation 27% • Price/ value for money/ inclusive 20%

  19. Attitudes to Cruising What are the barriers to cruising? • Sea sickness/ bad weather 32% • Being cooped up/claustrophobic 31% • Not liking other passengers 25% These barriers drop considerably once a person has actually taken a cruise

  20. LUXURY CRUISING • The Exclusive Collection – an alliance of nine ships of excellence • Nearly 20,000 passengers are carried by the ultra luxury lines – 1.6% of the UK market • Luxury passenger numbers have doubled since 2002

  21. SPECIALIST CRUISING • Specialist Cruise Collection – an alliance of 11 cruise lines • Unique itineraries to destinations best experienced by sea • A 27% growth in 2006

  22. 2008 ONWARDS • Boom in EX-UK Cruising • Cunard – Victoria • P&O – Ventura • Royal Caribbean Cruise Line – Liberty of the Seas • Fred Olsen – Balmoral • NCL – Jade • MSC – Armonia (Including 5 Baltic Capital Cruises) • Carnival Cruise Line – Carnival Splendour (5 Cruises)

  23. AND THE FUTURE… • 1.3 million ocean cruise passengers in 2007 • 1.5 million ocean cruise passengers by 2008 • Sheer diversity of cruising outperforming land based holidays – ranging from ships carrying up to 4,400 passengers to 49 passengers • 39 brands represented by the PSA in the UK – more than any other country • There really is something for everyone!

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