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http://www.becominghuman.org. An Alidade. http://www.4realdough.com/. http://www.sonyclassics.com/fogofwar/indexFlash.html. turntable. Jukebox. A classic phonograph.
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turntable Jukebox
Motifs: a usually recurring salient thematic element (as in the arts); especially: a dominant idea or central theme主題;意念;動機;要素;特色 • Good designers are able to use motifs to make references to their concepts, ideas, or stories • Great motifs are more than decorations; they are adopted and transformed to provide functions specific to the web medium
colors [not colours]
Subtractive Colors Additive Colors
primary colors red: 255 green: 0 blue: 0 red: 0 green: 255 blue: 0 red: 0 green: 0 blue: 255
contrast contrast contrast contrast contrast contrast contrast contrast contrast
contrast contrast contrast contrast contrast contrast contrast contrast contrast
contrast contrast contrast contrast contrast contrast contrast contrast contrast
reduce luminosity primary on primary
secondary colors red: 255 green: 255 blue: 0 red: 0 green: 255 blue: 255 red: 255 green: 0 blue: 255
complimentary colors color across the wheel red:255 green: 0 blue:127 red:127 green: 255 blue:0 red:0 green:255 blue:127 red:127 green:0 blue:255 primary + secondary | tertiary+tertiary
reduce luminosity complimentary sets
split complimentary softens the contrast red:0 green: 0 blue:255 red:127 green: 0 blue:255 red:0 green: 255 blue:0 red:127 green: 255 blue:0 red:0 green:127 blue:255 red:0 green:255 blue:127
split complimentary
split complimentary
Example: Louise Vuitton http://www.vuitton.com
monotone chromatics? http://www.designinteract.com/
pick colors from photos Nature has the best color palette
start every design with 3 colors • Major color: the color that will be used most • Accent color: a color similar to the major color • Highlight: a color that contrast the major color
Example: Louise Vuitton http://www.vuitton.com
monotone chromatics? http://www.designinteract.com/
http://www.cartoonnetwork.com/shop/halw/?homeshopchttp://www.cmcgolfclubs.com (blue on green ok)http://www.info.gov.hk/eindex.htm (yellow not used in key text) http://www.info.gov.hk/ef2.htmhttp://www.emb.gov.hk/index.asp (too many colors)
main colors highlights