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Explore the overview of MFI, the furniture marketplace, MFI's product offerings, sourcing from Asia, and the opportunities in the furniture market. This article also covers the history of MFI and its presence in the UK and European markets.
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Topics • An overview of MFI • The furniture marketplace • MFI’s product offer • Sourcing from Asia • Opportunities
Topics • An overview of MFI • The furniture marketplace • MFI’s product offer • Sourcing from Asia • Opportunities
History of MFI • Founded in 1964 as Mullard Furniture Industries • Specialised in selling through mail order • First company to introduce flat pack furniture into the UK market • First store opened in 1967 • Now the largest manufacturing retailer in Europe
Vertical integration ‘plus’ Rawmaterials Product Distribution Installation Thirdpartyinputs MFI Production Shops Delivery Customer Outputs to third party Other Retailers
MFI product range • Fitted kitchens • Fitted and freestanding bedrooms • Beds (bedsteads, mattresses and divans) • Home office • Dining • Shelving/storage
MFI in the UK market • 33% of all kitchens are supplied by MFI • 5,000 to 6,000 kitchens fitted every week • 45% of all bedrooms are supplied by MFI • Group sales for 1999 were £800m (US $1.2bn)
MFI retail scale • Over 180 ‘Homeworks’ retail outlets (av size 2,000 m2)
MFI retail scale • Over 180 ‘Homeworks’ retail outlets (av size 2,000 m2) • 3 city stores (av. size c. 500 m2)
MFI retail scale • Over 180 ‘Homeworks’ retail outlets (av size 2,000 m2) • 3 city stores (av. size c. 500 m2) • 114 Hygena outlets in France (av. size 150 m2 in malls, 450 m2 in retail parks)
MFI retail scale • Over 180 ‘Homeworks’ retail outlets (av size 2,000 m2) • 3 city stores (av. size c. 500 m2) • 114 Hygena outlets in France (av. size 150 m2 in malls, 450 m2 in retail parks) • Franchise outlets in 11 other countries
MFI retail scale • Over 180 ‘Homeworks’ retail outlets (av size 2,000 m2) • 3 city stores (av. size c. 500 m2) • 114 Hygena outlets in France (av. size 150 m2 in malls, 450 m2 in retail parks) • Franchise outlets in 11 other countries • E-commerce site sold £2m+ in year 1
Topics • An overview of MFI • The furniture marketplace • MFI’s product offer • Sourcing from Asia • Opportunities
Population by age Source: Mintel British Lifestyles 2000
Household disposable income Source: Henley 2000
Shares of Retail Expenditure (UK) Share of total retail expenditure (%) Source: Verdict
Investment in the home • Fashion comes home • Improve, not move • Accelerating growth Share of total retail expenditure (%) Source: Verdict