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Nonprofit Annual Report

Nonprofit Annual Report. How to Write a. The Voice on the Phone. Kivi Leroux Miller President of EcoScribe Communications You’ll find resources on annual reports at Nonprofit Annual Reports.net Nonprofit Marketing Guide.com Nonprofit Communications Blog at Writing911.com/blog.

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Nonprofit Annual Report

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  1. Nonprofit Annual Report How to Write a

  2. The Voice on the Phone Kivi Leroux MillerPresident of EcoScribe Communications You’ll find resources on annual reports at • Nonprofit Annual Reports.net • Nonprofit Marketing Guide.com • Nonprofit Communications Blog at Writing911.com/blog

  3. The Big Questions about Annual Reports • Do we really need an annual report? • How can an annual report help us? • What goes in and what stays out? • How do I put it all together?

  4. Do we REALLY need an annual report?

  5. The Watch Dogs Say Yes

  6. Donors Also Say Yes

  7. Donors want results before they’ll give again.

  8. Understanding those results should be easy for your supporters.

  9. What should an annual report do? Turn your beautiful but messy daily activities . . .

  10. . . . into a story where youraccomplishments and impact are clear.

  11. What Does an Annual Report Do for Us? • Share accomplishments, not just activities • Reassure donors, prepare them to do more • Increase credibility with decisionmakers • Demonstrate professionalism to funders • Help the media understand what you do • Recognize special people • Serve as a historical record of progress

  12. # of people attending our workshops Our new computer network Our new website Staff wedding news Profiles of community award winners Our response to bad legislation introduced at the Capital # of mailed copies of our newsletter How we got back in the black New program details in recently submitted grant application What’s In & What’s Out?

  13. Information You Do Need • Accomplishments, with descriptions of the activities that brought them about • Powerful profiles, testimonials, stories about your work • Ample thanks to supporters • Calls to action

  14. Information You Don’t Need • Administrative inner workings • Personal staff and board news • Failed fundraising efforts • News that excites only you and your staff • Work that went nowhere • Future activities

  15. The Basic Process

  16. Step 1: Accomplishments • Translate your everyday activities into meaningful results for your community

  17. Step 2: People • Conduct interviews to get details for profiles and testimonials • Collect good photographs

  18. Step 3: Financials • Decide what level of detail to share and how to share it

  19. Step 4: Lists • Donors • Board • Staff • Members • Key Volunteers • How Supporters Can Help You

  20. Questions?

  21. NonprofitAnnualReports.netE-Book and E-Courses Available Immediately

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