Partnerships between Nursing & Physician Associations: Maximizing Resources, Reach and Expertise

1. Partnerships between Nursing & Physician Associations: Maximizing Resources, Reach and Expertise Judy Lentz, RN, MSN, NHA Chief Executive Officer Hospice and Palliative Nurses Association Alliance for Excellence in Hospice and Palliative Nursing Steve Smith, MS, CAE Executive Director & Chief Executive Officer American Academy of Hospice andPalliative Medicine

2. Today’s Objectives • Welcome & Introductions • Nursing & Physicians: A (Very) Brief History • Survey Says: 40+ respondents • Case Study: AAHPM & HPNA • Group Discussion • Wrap Up & Take-Aways

3. Participant Poll • Question #1: Type of Association • Question #2: Current collaboration • Question #3: Good or bad experience

4. Nurses & Physicians: Brief History

5. Nurses & Physicians: THE PAST • Myth #1: • Myth #2: • Myth #3: • Myth #4: • Myth #5:

6. Nurses & Physicians: THE PRESENT • Reality #1: • Reality #2: • Reality #3: • Reality #4: • Reality #5:

7. Survey Says Partnership between Healthcare Associations • 8 question electronic survey • Administered September 2011 • Nursing Organizations Alliance & Council of Medical Specialty Societies CEO Discussion Forums;ASAE Healthcare Conference followers on Twitter • Aggregate and anonymous • Email provided if results desired

8. Survey Says Partnership between Healthcare Associations • 41 respondents • 58% Nursing • 32% Physician • 10% multi-disciplinary • Position within organization • 100% CEO, EVP or Executive Director

9. Survey Says

10. Survey Says

11. Survey Says

12. Survey Says

13. Survey Says

14. Survey Says Additional Comments/Themes • Other collaborations: Health IT, PAs, Pharmacy, Patient Advocacy/VHAs • Challenge: Competition for members • “I think collaboration is a great way for organizations to pool resources to accomplish shared goals. It can be difficult but those difficulties are usually surmountable.” • “It is important that the associations agree on the goals and objectives of any project before proceeding to implementation. This includes discussing the roles of all the team members and who owns the outcome of the collaboration” • “It is the only way that our organization can retain its worldwide leadership role: by collaborating with other Societies in other countries”

15. Survey Says Comments • Any surprises? • Aha moments? • Questions?

16. Case Study: AAHPM & HPNA American Academy of Hospice and Palliative Medicine is the professional organization for physicians specializing in hospice and palliative medicine. Membership: 4,000 + Annual Budget: $4.5 million Staff: 20 FTEs Location: Glenview, IL

17. Case Study: AAHPM & HPNA Hospice and Palliative Nurses Association is the nation's only professional nursing organization dedicated to promoting excellence in hospice and palliative nursing care. Membership: 10,500 + Annual Budget: $2.4 million Staff: 14.75 FTEs Location: Pittsburgh, PA

18. Case Study: AAHPM & HPNA Working Together – Through the Years • Coalition (advocacy, quality, awareness) – 10 years • Annual Assembly (education) – 8 years • Research Retreat (research) – 5 years • SIG Collaborations (membership) – 2 years • Co-presentations at ASAE – Today

19. Case Study: AAHPM & HPNA Critical Success Factors • Business case (purpose, rationale) • Buy-in (Board, committee leadership, staff) • Clarity (role, expectations, financials) • Communication, trust and respect (start small and simple) • Interdisciplinary approach (combined, connected content) • Shared responsibility, balance and visibility (equality-driven; less ego-centric)

20. Case Study: AAHPM & HPNA Opportunities for the Future • Publications and products • Position statements; clinical practice guidelines • Advocacy, regulatory and scope of practice issues • Workforce initiatives • Leadership development (interdisciplinary) • Presentation panels, webinars and other opportunities for “blended voices”

21. Group Discussion Information & Ideas • Table A: Trouble shooting • Table B: Creative ideas • Table C: Getting started • Small group discussion: One idea or question per participant • Large group discussion: Small group “highlight”

22. Wrap Up & Take-Aways • One idea to explore: • Organization • Contact • Date • Closing Thoughts, Ideas or Questions?

23. Contact Information Judy Lentz, RN, MSN, NHA Chief Executive Officer Hospice and Palliative Nurses jlentz@hpna.org www.hpna.org Steve Smith, MS, CAE Executive Director & CEO American Academy of Hospice and Palliative Medicine Association Management Center ssmith@aahpm.org www.aahpm.org