The Font of All Personality

1. The Font of All Personality BBC News

2. The Importance of Font • Font choice used in emails, papers, etc. is important • It makes a statement about your personality • Could be more important than the piece of writing itself

3. The New Graphology • Graphology is the art of studying handwriting • Used to try to analyze people and their personalities • Personal handwriting has gone out of commission with advances in technology • Thus, analyzing typefaces has become the new front to gain insight to a person’s character

4. The Psychology of Fonts • Commissioned by Lexmark Printers • Written by Dr. Aric Sigman • Explains how font influences the audience’s opinion of you whether it be your boss to your significant other

5. What is your font saying? • Courier • Sensible • Georgia, Shelly • “Rocker Chick”

6. Some Famous Examples • Kylie Minogue (sex kitten) • Shelly • Ian Beale (cheapskate anorak) • Courier • Richard Branson (professional yet appealing) • Verdana • Anna Ford (trustworthy and respectable) • Times New Roman

7. First Impressions • Sigman says font often gives first impressions and can “affect decisions that will shape your future” • Font size is also important and should be used appropriately • For a power letter, less is more. A smaller typeface is more professional

8. Some Suggestions • Professional letter • Applying for a job (CV) • TNR for traditional company • Verdana for contemporary company • Cold Tone • Quitting a job on bad terms • Courier new

9. Font Styles • Rectilinear fonts more popular with men • Bookman Old Style • Round and curvy fonts with prominent tails more popular with women • Bradley Hand ITC

10. Font Styles • Serif fonts • Show a compromise between old and new • Demonstrate trustworthiness • Often used with lawyers • Rockwell

11. Conclusion • Font is a huge opportunity for people to express themselves • Should be more fully explored and exploited by people to put forth their best first impression and display their personalities in print