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Marketing for therapists

Marketing for therapists. How to get more clients. What you will learn. Objective: To understand how to get more clients and build your practice using the internet. Outcome: You can explain why the internet is so important in your marketing efforts.

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Marketing for therapists

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  1. Marketing for therapists How to get more clients

  2. What you will learn • Objective: To understand how to get more clients and build your practice using the internet. • Outcome: • You can explain why the internet is so important in your marketing efforts. • You know how to write for your website to attract clients. • You know how to move your website up the Google rankings and get your site seen first.

  3. Types of marketing • Outbound – Traditional. You go to them……… • Leaflets. • Advertisements in shop windows. • Newspaper advertisements.

  4. Types of marketing • Inbound – they come to you….. • Most important Your website • Also think about: • Social media; share your ideas and feelings and connect

  5. Why use the internet? • 97% of all research – even about local markets - is carried out using the internet. • You can attract a huge (international) market – the sky is the limit. • Proportionally set up costs are low when compared to offline marketing, but you still need to be prepared to invest. • You can begin to build relationships with potential clients before they have ever met you.

  6. Internet marketing myths • All you need to do is build a website and then walk away and forget about it. • Your site will naturally rise in Google as it gets older. • If you swap links with your mates your site will go up the rankings. • Clients don’t take much notice of your website, it’s just a tool to get them to phone you.

  7. Website Basic Layout • http://colorschemedesigner.com/

  8. Images

  9. Your Photo • Would you go to a therapist you had not seen a photograph of? • Keep your photo: • Professional • Simple • A good reflection of you

  10. Your Text (copy) • Make it personal – invite the potential client to connect with you. • Keep “therapy talk” to a minimum – no one cares about your qualifications or your discussion of the advantages and disadvantages of various modalities! • The potential client just wants to know “How will you help me deal with my stress/anxiety/relationship issues?” • Why you? What makes you special?

  11. Exercise • What makes you special? • Discuss within your group what your unique selling point is. • Explore how you feel talking about this within this room and with the entire world on the internet.

  12. On page SEO

  13. What you can do now…. • Go to http://soulhealerwebsites.com and download the free guide to building your own website & the guide to improving your SEO • Do your research! Think about what makes you different from the hundreds of therapists in Manchester and get that on your site. • Keep active – plan step by step and DO IT

  14. Ian Tomlinson • Contact: Ian@soulhealerwebsites.com • Web: http://soulhealerwebsites.com Find free downloads of my ebooks here on how to build your own WordPress website and how to get your site to rank in Google. You can also download this slide show there too!! • Therapy site: http://manchesterpsychotherapy.net

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