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JUST LISTED JUST SOLD May 26, 2006. FONG Real Estate. Trusted Since 1989. WHO WHAT WHERE WHY WHEN HOW. FONG Real Estate. Trusted Since 1989. WHO. Sphere of Influence Potential Clients Homeowners Non-Occupied Owners Investors. FONG Real Estate. Trusted Since 1989. WHAT.
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JUST LISTEDJUST SOLDMay 26, 2006 FONGReal Estate Trusted Since 1989
WHO • WHAT • WHERE • WHY • WHEN • HOW FONGReal Estate Trusted Since 1989
WHO Sphere of Influence Potential Clients Homeowners Non-Occupied Owners Investors FONGReal Estate Trusted Since 1989
WHAT • Postcard (3 x 5 , 4 x 6, 7 x 9) Keep it simple, Easy to Read“Just Listed or Just Sold”Address, Price (optional), Your Phone Number,Web Address, Other Listings/Solds (optional) • Color Flyer Basic MLS Flyer or Actual Marketing Flyer • Newsletter Regular marketing material FONGReal Estate Trusted Since 1989
WHY • Marketing Strategy • Promised the Seller • Name Recognition • Develop Relationships • More Potential Business • Future Listing Tool and Presentation FONGReal Estate Trusted Since 1989
WHERE • General area of the home Zip code, Thomas Guide, 1000’s • Specific Neighborhood or Subdivision Area of newer homes, Recognized area 100’s • Particular Model Home or Builder Popular floor plan or Brand name builder 50’s • Exact Street or Cross Streets Potential neighbors that “don’t” drive by FONGReal Estate Trusted Since 1989
WHEN • As Soon As Possible Lead time to produce your postcards or flyers. Label, stamp, mail, etc. • Most Effective Within 2 Weeks No longer than 4 weeks right after the listing or sale of the home. FONGReal Estate Trusted Since 1989
HOW • Through Your Favorite Title Company Easiest method, no mess, no hassle • Third Party Company Personal Marketing Co. • Do-It-Yourself Microsoft Word, Publisher FONGReal Estate Trusted Since 1989
FINAL POINTS • Good Contact Phone Number • Simple and Creative • More Pieces Mailed, More Return • Consistent • If you do Just Listed, then do Just Sold! • Budget • Leverage Your Marketing Piece FONGReal Estate Trusted Since 1989