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Corporate Social Responsibility

Corporate Social Responsibility. MIRIBIS 06 DECEMBER, 2012 GERALD J ROHAN. The New Paradigm in Business Education. How Corporate Social Responsibility, Business Ethics and Responsible Management deliver Sustainability to Shareholders and Stakeholders. OR.

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Corporate Social Responsibility

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  1. Corporate Social Responsibility MIRIBIS 06 DECEMBER, 2012 GERALD J ROHAN

  2. The New Paradigm in Business Education How Corporate Social Responsibility, Business Ethics and Responsible Management deliver Sustainability to Shareholders and Stakeholders

  3. OR How philosophy is saving business!

  4. Current Paradigm • Business Education necessarily focuses on the purpose and vocabulary of business • Business Education necessarily focuses on the activities of business • Marketing - Operations • Accounting - Economics • Finance - Management

  5. Is that enough? • Leadership is one of the missing elements • Business Ethics is another missing element • We prepare students to become business: • Specialists • Experts • Managers • Directors • CEOs • Do we prepare them to be Leaders?

  6. Answer • Unfortunately No! • Major corporations have a developed processes to help managers become leaders through a Successor Planning Process. • This process provides leadership development with a corporate context, but it is also part of Corporate Sustainability

  7. Why Leaders? • Leaders are: • Agents of change: • Provide Vision • Articulate Values • Empower People • Leaders are the “Tone at the Top”

  8. Tone at the Top • The Tone at the Top is the single most important attribute needed for Corporate Social Responsibility to have meaning. • People follow was is done, not what is said.

  9. Phil. Ethics Integrity Values Financial Stewardship Management of Assets Responsible Profitabiltiy Compliane: Legal and Financial, Regulatory, etc Corporate Social Responsibilty

  10. “No man is an island” No man is an island,Entire of itself.Each is a piece of the continent,A part of the main. John Donne, 1624

  11. How Do We Teach Values? • Students hopefully will have them • Get students to come in touch with them • Attitudes, Values and Beliefs are often manifest in the way we think about dilemmas • Not just what is the Answer, but what is the Action.

  12. Challenge • Behavior is Above the Water Line and Visible • Values Attitudes are Below. Not Visible • They drive behavior

  13. Approaches • Behavior is controlled by Rules (or last least we attempt to control behavior) • Attitudes, Values, Beliefs are developed by: experience family, school, culture, society

  14. How do go below • Philosophy: • Greeks • Utilitarianism • Universality • Rights • Right to life versus “Do the most good_

  15. What is the Objective • Business Ethics is about choice! • We need to provide students the methodology to help them make the Right Choices in life and in business.

  16. Tucker Model • Is it profitable? • Is it legal? • Is it right? • Is it fair? • Is it environmentally sustainable? Environmentally = total environment, e.g. PESTEL

  17. Professional Standards • Doctors • Lawyers • Accountants • Financial Analyst • Brokers

  18. New ParadigmEthics as integral to all subjects • We need courses in CSR and Business Ethics to provide the framework and the methodology. • Business Ethics needs to be integrated into all course in which choices are made: • Ethics in Marketing • Ethics in Accounting • Ethics in Finance • Ethics in Management • Ethics in Operations • Ethics in Economics

  19. Thank you! Gerald J Rohan gerald.rohan@gmail.com +7985 210 2581

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