1 / 19

Next Generation Mass-Scale On-Demand Technology

Next Generation Mass-Scale On-Demand Technology. Technology. DINA ™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences Able to serve millions and millions of on-demand customers without breaking your wallet or the network

noelani-robertson
Download Presentation

Next Generation Mass-Scale On-Demand Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Next GenerationMass-Scale On-Demand Technology

  2. Technology • DINA™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences • Able to serve millions and millions of on-demand customers without breaking your wallet or the network • Over 95% savings on both system cost and bandwidth requirement comparing to unicast system • First impression – mass-scale VOD service • Codec independent • DINA™ is a distribution methodology rather than a compression technology – hence one can stream CBR / VBR MPEG-1/2/4, H.264, or even HDTV when it comes along • Worldwide patented and patent pending technology

  3. Traditional delivery • Unicast • Private channel to each user • Expensive capital investment • e.g. each server handles 500 users → 2,000 servers to handle 1M users • Expensive running cost • Provision bandwidth for each user • Easily >1,000Gbps network bandwidth for 1 millions users • Un-scalable model – increase users and one has to increase bandwidth and server resource • Dimensioning leads to • User blocking – unacceptable • Sacrifice of hottest content - unacceptable • Pure Multicast / Broadcast • Nothing more than another traditional TV channel

  4. Problem with Unicast Delivery • Variable cost business model • When the user base grows • More and more capital investment • More and more bandwidth requirement • Undesirable (bad) business model • System dimensioning sacrifices the hottest contents • Marketing wants • the hottest contents (e.g. Lord of the Rings) in order to grow subscriber base • No user blocking / no system dimensioning • Engineering forbids hottest content • Avoid system overload • Dilemma • Build a humongous system first? • Settle for a small market?

  5. DINA™ On-Demand delivery • Extremely cost effective • System cost – 95+% savings over unicast systems • Bandwidth requirement – 95+% savings over unicast systems • Fully scalable • Scales with amount of contents • Serves unlimitedusers with a fixed bandwidth • Does not require system dimensioning • Incremental revenue becomes pure profit! • No need to increase investment as revenue ()user base) ramps up • If this type of business model doesn’t’ make money, nothing will • For every single user • Independent instant startup, full interactive functions (infinite Pause, Resume, Jump, Stop, FF, RWD) • No need for local storage (i.e. no hard disk storage) - reduces piracy issues

  6. unicast running cost operation revenue unicast set up cost $ DINA™running cost DINA™ set up cost Subscriber base What this means to an operator Unicast gross margin DINA™ gross margin Substantially higher profit over unicast operation DINA™ & unicast cross over point. Typically 3,000 users

  7. Technical comparison 100 movies (200 hours) at 1Mbps serving 1.5M users      

  8. DINA™ Platform In the next few slides, we shall illustrate why DINA™ is really a PLATFORM by which other value-added on-demand services can be created on top

  9. DINA™ opportunities • Mass scale Movies-On-Demand (current) • TV-On-Demand SL • Live TV-On-Demand • On-Demand Platform • Other mass scale on-demand data delivery service

  10. DINA™ Mass Scale VOD • Well understood operation • No need to educate the consumers • Service well received • Only DINA™ can allow an effective and affordable mass scale VOD operation • Market the hottest content (e.g. Spiderman, Lord of the Rings, Star Wars) • Infinite concurrent user • One DINA™ system to cover all subscribers as far as your network can reach • No dimensioning whatsoever

  11. DINA™ TV-On-Demand SL • An all new home TV entertainment mode • A natural extension from mass scale movies-on-demand • Don’t limit yourself to movies; also include hot TV programs • For those TV channels sans live events (SL), every program of the day can become an on-demand item • Dedicated channels like Disney On Demand, H&G On Demand, Discovery On Demand etc. • If needed, one can still have one single broadcast stream to mimic a preset broadcast channel • Easy and inexpensive to operate – Spurs content aggregators/producers to run their own TVOD channels

  12. DINA™ Live TV-On-Demand • An all new home TV entertainment mode • Take a normal broadcast channel and author On-Demand entry points on-the-fly • A few minutes into a program’s broadcast, it can already become an on-demand item for selection • Users can choose to watch the live signal feed • Users can also jump to On-Demand programs where entry points have been authored • The time/channel concept to a normal TV service is totally abolished – prime program (instead of prime time) model • Live TVOD can become a citywide Network PVR!

  13. DINA™ On-Demand Platform • Set up DINA™ platforms for lease • Generate multiple income while saving cost! • Encourage other On-Demand TV channels to appear, leasing system and bandwidth as these channels emerge • On-Demand TV stations will not need to arrange 24 hours of programming hence saves on programming cost • Encourage broadband penetration • Saves on own programming cost • TV-on-demand will become the de facto lifestyle of choice for home TV entertainment

  14. Other Possibilities • e-Education • On-demand delivery of supplementary education to the mass at home • e-Education always has the largest audience base • WAN based on-demand information / radio etc. services • e.g. a wireless Food channel on-demand device that hangs in the kitchen • Music-On-Demand • Any other mass data to mass audience on-demand delivery application

  15. DINA™ On-Demand Platform On Demand Services MOD, TVOD-SL, L-TVOD, On-Demand TV channels… DINA™ Platform Broadband Network (Cable/ADSL/Ethernet/Wireless)

  16. DINA™ Deployment • Deployable on Windows PC platforms • Deployable with STB on Linux platforms for TV viewing • Deployable on various network architecture • xDSL / Ethernet / Satellite / Cable / Mobile • Deployment Experience • Successful trials / 3rd party tests • Chinese University of Hong Kong – 96 user campus trial • One Telco in Hong Kong – technical trial in Q4 of 2002 • One Telco in an Asian city – Q2 2004 • An European national Telco – Successful Integration Network trial – Q4 2004 – positive report issued • A satellite company in USA – tested successfully • Current demo system locations • France, Netherlands, Denver (USA), Dallas (USA), Macau, Hong Kong • Two Chinese province-based telcos requesting demo systems

  17. Another TV station? • Who wants to pay for just another TV service? • Aside from contents, audience wants something more different from traditional TV delivery • DINA™ based mass scale VOD, TVOD, and other On-Demand features make the difference • TV service means mass market and only DINA™ makes it possible to deliver mass-market On-Demand TV cost effectively

  18. Opportunities • Bring on a totally new, Everything-On-Demand TV concept • Operate a digital TV station on DINA™ platform • Deliver contents cost effectively – to both PC and TV • Learn what customers want – convenience with affordability. Once they have tried On-Demand services, there’s no turning back • Future possibilities with satellite and wireless delivery • Bottom lines • Offer value-added video services on your broadband network • Mass profit from mass market only • Unicast VOD simply won’t bring in profit – high investment and running cost will only become a burden to the operation • Mass market On-Demand TV delivery means fresh and enormous revenue to service operators and network carriers • Only DINA™ can deliver all above services efficiently and effectively to the mass

  19. Q & A Thank You For further details, please contact kenyeung@dinastech-china.com or visit our website at www.dinastech.com

More Related