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Data Visualization and Discovery : Start Today to Change Your Future

Data Visualization and Discovery : Start Today to Change Your Future. Adrienne Bryant, Member and Database Manager Association of Florida Colleges David Stephenson, Director, IT Worldwide ERC Deborah Herrin, Senior Director, IT The Optical Society Debbie King, CEO DSK Solutions.

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Data Visualization and Discovery : Start Today to Change Your Future

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  1. Data Visualization and Discovery:Start Today to Change Your Future Adrienne Bryant, Member and Database ManagerAssociation of Florida CollegesDavid Stephenson, Director, ITWorldwide ERCDeborah Herrin, Senior Director, ITThe Optical Society Debbie King, CEODSK Solutions

  2. Agenda • Data Visualization and Data Discovery(Debbie King 10 min) • “Data: Your Blueprint to Success” Infographic. The Association of Florida Colleges data story (Adrienne Bryant 10 min) • Worldwide ERC (Employee Relocation Council) data story (David Stephenson 10 min) • The Optical Society (OSA) data story(Debbie Herrin 10 min) • Create a dashboard in 10 minutes with Tableau (Debbie King 10 min) • Questions(All 10 min)

  3. Top 4 Business Intelligence Trends: • Data Visualization • Data Discovery • Predictive Analytics • Big Data “In 2012 data discovery became mainstream” Gartner’s 2013 Magic Quadrant Report

  4. Hal Varian, Google’s chief economist: “The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.” http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers

  5. The Importance of Questions The quality of your answers depends on the quality of your questions.

  6. Thoughtful Questions • Do our members use data to make decisions? • What is important to our member’s customers? • What is the profile of our “ideal” member? • How does our data map to our strategic plan? • Who are our “at-risk” members? • How do we measure member engagement?

  7. Thinking is slow. Seeing is FAST. Visual Cortex Seeing Cerebral Cortex Thinking http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png

  8. A Picture is Worth a Thousand Numbers

  9. It’s All Relative

  10. Pattern Perception

  11. Data Discovery

  12. How do you make decisions today? CREATE NEW MEMBER BENEFITS FIND NON-DUES REVENUE RETAIN MEMBERS RECRUIT NEW MEMBERS INCREASE MEMBER SATISFACTION INCREASE MEETING ATTENDENCE

  13. The Importance of Data According to Harvard Business Review, top performing organizations are 5x more likely to use data to make decisions Instinct Data http://hbr.org/2012/10/big-data-the-management-revolution

  14. “A Bicycle for the Mind” http://folklore.org/projects/Macintosh/images/bicycle.gif

  15. Gartner 2013 Magic Quadrant Gartner’s analysis is the most anticipated and highly respected in the industry.

  16. ASAE Data Analytics Task Force Data: Your Blueprint for Success http://blueprint2success.org/

  17. Data Quality Management www.blueprint2success.org

  18. Data Visualization www.blueprint2success.org

  19. Data Discovery www.blueprint2success.org

  20. Predictive Analytics www.blueprint2success.org

  21. Big Data www.blueprint2success.org

  22. I’ve got data, now what? www.blueprint2success.org

  23. How Do I Get Started?

  24. Thank You! Adrienne Bryant, Association of Florida CollegesABryant@myafchome.orgDavid Stephenson, Worldwide ERCDStephenson@worldwideerc.orgDeborah Herrin, the Optical Societydherri@osa.org Debbie King, DSK Solutionsdking@dsksolutions.com

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