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First Principles of Web Search

First Principles of Web Search . a primer on search engine optimization. Nicholas Schiller Systems & Instruction Librarian Washington State University Vancouver. Online Northwest 2011 February 11 CH2M Hill Alumni Center Oregon State University Corvallis, Oregon.

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First Principles of Web Search

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  1. First Principles of Web Search • a primer on search engine optimization Nicholas Schiller Systems & Instruction Librarian Washington State University Vancouver Online Northwest 2011 February 11 CH2M Hill Alumni Center Oregon State University Corvallis, Oregon

  2. Consider the Dialog blue sheet...

  3. Part One: The first principles of SEOfor librarians

  4. Google isn’t magic

  5. Bits & Atoms behave differently • Digital objects obey a different set of rules than do physical objects. • (Libraries are designed around the rules of physical objects)

  6. On one level, Google tries very hard to impersonate a database

  7. On another level, Google leverages the capabilities of digital objects

  8. Part Two: How Search Works

  9. On one level, Google tries very hard to impersonate a database

  10. The Anatomy of a Large-Scale HypertextualWeb Search Engine Sergei Brin and Larry Page http://is.gd/dPTyrl • Crawl HTML Content • Indexes • URLS • HTML tags • links • words • *search entered* • words matched • results ranked • “external meta information” • pagerank • anchor text Another look at search structure

  11. “The web is a vast collection of completely uncontrolled heterogeneous documents.” Google takes advantage of implicit metadata URL <html> <head> <title> <meta name=description” content =”brief description”> <body> <h1> <h2> <h3>

  12. On another level, Google leverages the capabilities of digital objects

  13. Google’s Search Engine Optimization Starter Guide: http://is.gd/OHgB0G <a href=”http://informationgames.info”>Nicholas Schiller’s library and video game blog</a> <a href=”http:// decormyeyes.com” rel="nofollow">This is the store from the NYTimesarticle about complaints beinggood.</a> Pagerank and Anchor link text

  14. Google’s Search Engine Optimization Starter Guide: http://is.gd/OHgB0G <a href=”http://informationgames.info”>Nicholas Schiller’s library and video game blog</a> <a href=”http:// decormyeyes.com” rel="nofollow">This is the store from the NYTimesarticle about complaints beinggood.</a> Pagerank and Anchor link text

  15. Part Three: We discuss the ramifications

  16. Where are we now?Where are we going?

  17. Image Credits: (All images Creative Commons Licensed or in the public domain) Slide 3: Jessamyn, Danard Vincente Slide 4: Keso, CapesTreasures.com Slide 5:uncoolbob Slide 6: xmacex Slide 7: fml, Marc_Smith Slide 10: xmacex Slide 13: Marc_Smith, fml Slide 14:fml Slide 15: fml Slide 16: fml Slide 18: Marc_Smith,alandberning Video on slide #9 is copyright Google 2011

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