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The Uneasy Relationship Between Social Media & Measurement

The Uneasy Relationship Between Social Media & Measurement. Ubiquitous slide of Social Media logos We know what it is. We know where it is. We know how we're supposed to use it. We know where it fits in an overall online strategy. Web Strategy. The base & foundation, giving basic information.

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The Uneasy Relationship Between Social Media & Measurement

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  1. The Uneasy Relationship Between Social Media & Measurement

  2. Ubiquitous slide of Social Media logosWe know what it is. We know where it is. We know how we're supposed to use it

  3. We know where it fits in an overall online strategy Web Strategy The base & foundation, giving basic information Digital Marketing Strategy Social Media Strategy Leveraging relationships & networks. Raw, open conversation about you, your products and your activity Traditional marketing methods, reaching out to your audience with prescribed messages

  4. It’s about making conversations more efficient for all parties And then what?

  5. We know the theory of how to catch it, but we’re not really sure about how to actually DO it, let alone tame it. NB. I don’t ACTUALLY believe in unicorns

  6. Freebies: Technorati (links, authority) Twitalyzer (influence) Google Analytics (traffic) Feedburner (subscribers) Compete/Quantcast/Alexa (relative traffic) Appsholic (social media) Digg/Stumbleupon (social bookmarks) Boardtracker/Twing (forums) Bit.ly (link shortening/click-throughs) The ones you have to shell out for: Collective Intellect Radian 6 Trackur Buzzlogic Nielsen Buzzmetrics …and about 10,000 others

  7. So, what’s stopping us?

  8. I can take any amount of criticism, so long as it is unqualified praise

  9. Just as with your friends, you can’t gag them and you can’t really storm off in a huff, expecting that to be the end of it.

  10. A leap of faith is required But not just blindly, into the dark

  11. KPIs

  12. Take baby steps Fall small, fail fast, learn quickly & improve

  13. Dena Walker Digital Account Director Irish International Proximity denaw@iiproximity.com

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