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Company Profile

Company Profile. 1. Presentation Plan. 1. Dedicated Research: Introduction 2. Our means 2.1 Call Center 2.2 Network of researchers 2.3 Meeting Room (equiped for group discussions) 2.4 Cubicles for indivudual metings 3. Certification 4. Our markets: 4.1 Car Industry & Transport

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Company Profile

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  1. Company Profile

  2. 1. Presentation Plan 1.Dedicated Research: Introduction 2.Our means 2.1 Call Center 2.2 Network of researchers 2.3 Meeting Room (equiped for group discussions) 2.4 Cubicles for indivudual metings 3.Certification 4.Our markets: 4.1 Car Industry & Transport 4.2 Pharmaceutical / Health 4.3 Food / Drink 4.4 Distribution 4.5 Business to Business 4.6 Political 4.7 Capital Equipment 4.8 Institutional (public institutions, public service, ministry) 4.9 The Luxury Market 5.References 6.Request for Quotation

  3. 1. Dedicated Research • Dedicated Research is the first independent market research and opinion polling agency in Belgium: • Founded in 1992 • Turnover (2006) : € 4 Millions (estimation) • 32 employees (not including call center) • Full services: tailor-made & multi-clients surveys • Qualitative researches: 30% Turnover / Quantitative researches : 70% Turnover • Memberhips: ESOMAR (European Association of Market Research & Opinion Poll Institutes); FEBELMAR (Belgian Federation of Market Research Institutes); EPHMRA (European Pharmaceutical Marketing Research Association) ; AQR (Association of Qualitative Research) • Quality Standards • International Connections

  4. 1. Dedicated Research • Turnover Evolution EURO Millions + 29%

  5. 1. Dedicated Research • Employees Evolution* + 28% # Employees * Not including call center

  6. 1. Dedicated Research • A Global Solution (360°)

  7. 2. Our Means Qualitative & Quantitative • 8 Project Managers • 2 Free Lance Moderators • Meeting Rooms • Cubicles for individual meetings • 40 researchers especially trained to the technics of qualitative interviews for the medical sector • Call center: 45 CATI Stations (Computer Assisted Telephone Interview) • 30 CAPI Stations (Computer Assisted Personal Interview) • Own Researchers Network in: Belgium: 200, The Netherlands:80 & Luxembourg: 10 • 32 Employees (not includig call center)

  8. 2. Our Means • 2.1 Call Center • Located in the heart of Brussels • 45 CATI Stations (with ADSL connection) • 2 permanent supervisors • One of the biggest in Belgium • In 2005: > 140 000 telephone surveys • Permanent in-house training of the interviewers • Countries covered: Belgium, The Netherlands & Luxembourg • Possibilities in: France, Germany, The UK, Italia and Spain

  9. 2. Our Means • 2.2 Researchers Network • We manage our own field organisation and we cover the 3 following countries : • Belgium: +/- 200 researchers throughout the country • The Netherlands: 80 researchers • Luxembourg:10 local researchers, able to interview in the Luxembourg language and in Portuguese • Researchers trained and monitored according to the EMRQS Standards (European Market Research Quality Standards) • Call center interviewers are for the majority permanent employees

  10. 2. Our Means • 2.3 Meeting Room equiped for group discussions • One way mirror • Possibility to seat comfortably 12 persons + 2 moderators • 7 Seats available in the « viewing room » • Audio-Video Recording Means • Video-Meeting facility • Similtaneous Translation • Parking Facilities • Possibility of recruiting in a shopping centre nearby

  11. 2. Our Means • 2.4 Cubilcles for individual interviews • Located in the shopping areas of large cities • Allow us to comfortably carry out, in a short space of time, for example food product tests or pre-launching tests for the commercial market. • Belgium: Brussels, Antwerp, Gent, Brugbe, Liège, Namur, Charleroi & Mons • The Netherlands: Amsterdam, Utrecht, Eindhoven and Rotterdam • Luxembourg: one meeting room in the city of Luxembourg

  12. 3. CERTIFICATION • Dedicated Research is certified by the international certification organisation SGS • SGS is the certification orgnisation selected by FEBELMAR for the quality certification of its permanent members • Certification according to the EMRQS (European Market Research Quality Standards) • Certification granted for: • QUALITATIVE Research • QUANTITATIVE Research • Avantages: • Transparency throughout all stages (budget, quality control, analysis and treatments, …) • Quality of the polling-agents and their training • Supervision of the researchers • Detail to process in the collection of data • Post research monitoring • Double check of all captured data.

  13. 4. Our Markets • Dedicated Research has developed its own experience in a wide range of sectors: • Car Industry & Transport • Pharmaceutical / Health • Food / Drink • Distribution • Business to Business • Political • Capital Equipment • Institutional (public institutions, public service, ministry) • The luxury market

  14. 4.1 Car Industry & Transport • Dedicated Research has developed in nearly 15 years of activities numerous studies especially for the car industry: • 2 types of approach :

  15. 4.1 Car Industry & Transport • 4.1.1 Examples of tailor-made studies : • Brand image analysis (image monitoring of a specific car brand and its models) • Profile and buying motivation of consumers for certain car brands • After-sale satisfaction barometer (studies continuously carried out with customer satisfaction analysis per car dealer and quarterly report) • Car clinics (positioning study of new car models), • Mystery Shopping (Pseudo-purchasing) • Ads / Promotional campaign pre-launch tests • Day after recall • Campaign results • Study of car magazines edited by the car companies • …

  16. 4.1 Car Industry & Transport • 4.1.2 Recurring Study : • 4.1.2.1 GIPA : • GIPA is a French company specialised in car industry after-sales studies. The GIPA is present in the main European markets and Dedicated Research is the Belgian representative. • Each year, 2 major studies are carried-out on the after-sales market and are sold to multiple clients : • A study made on an example of 2,000 representing car drivers • The frequency of visits to different service providers (free lance garages, car dealers, specialists,…) • A study made on an example of 750 representing car repairers (car dealers, free lance garages, specialists, fast-fitters,…) : • Quantification of different service types, stock buying habits and spare part fittings, standard of equipment and the intention to buy.

  17. 4.1 Car Industry & Transport • 4.1.2 Recurring Study : • 4.1.2.2 « Autotrack » : • A new multiple client product commercialised by Dedicated Research • An example of 200 car drivers interviewed face to face (CAPI) • For a specific brand, the possibility of measuring the impact of all their promotional actions and advertising over the following weeks • Measured aspects: • Spontaneous & assisted memorisation of the campaign • Assessment of the different campaign declinations • Impact of the campaign on their image and behaviour • …

  18. 4.1 Car Industry & Transport • 4.1.2 Recuring Study • 4.1.2.3 Car Show : • For the last 7 years, the FEBIAC has entrusted to Dedicated Research a vast study on the visitors to the Car show: • A profile study on the visitor population • Study on the reason for their visit • Frequency study to different exhibition halls and stands • Satisfaction study • … • The poll-taking possibilities offered to the exhibitors are numerous: • Possibility to add questions to the questionnaire of the FEBIAC for 1200 visitors • Possibility of tailor-made Polling in the aisles • Possibility of polling on the stands • Possibility of mystery shopping on the stands • …

  19. 4.2 Pharmaceutical / Health • Dedicated Research has developed a huge experience in the pharmaceutical sector and has perfected recruitment techniques specific to the medical sector: • Study type segmentation in function of the groups of people to be interviewed:

  20. 4.2.1 GP interviews: Study of the potential and positioning of a new treatment on the market Pre-testing of sales leaflets and press announcements ( « vigie ») Post launch monitoring study and recall tests : impact study on medical promotions Medi-Research, is a polling tool via internet proposed in collaboration with CMP Medica, the editor of the medical Journal Tracking Study on the expectation of medicines in certain situations (study made in collaboration with the Agency AdVitam) Impact study of modifying reimbursement conditions Image study of a medical institution in the area … 4.2 Pharmaceutical / Health

  21. 4.2.1 GP interviews : Medi-Research: Medi-Research, is a permanent polling tool via internet Every 2 weeks, 200 GP’s are interviewed Polling basis: 8 000 GP’s «  high & medium practices » 2 Possibilities: Omnibus & Tailor-Made 4.2 Pharmaceutical / Health

  22. 4.2.1 Patient interviews: Study of general habits and attitudes Study on the views of a pathology by the general public Impact Study on awareness campaigns « Belgian Patients Observatory », A study applied to 600 chronic patients, study made in collaboration with the Agency Ogilvy Healthcare Acceptance study of new types of administration equipment (injection pens, inhalers, …) Price awareness studies Pre-testing Internet sites destined for patients … 4.2 Pharmaceutical / Health

  23. 4.2.3 Hospital surveys: Study on the volume of purchases of different products and the break-down of the consumption between services Study of the politics of buying (e.g. : preferences for throw-away or reusable chirurgical supplies) Brand image study of suppliers of hospital material and supplies Study of patients cases via the doctors (retrospective and prospective cases) … 4.2 Pharmaceutical / Health

  24. 4.2.4 Pharmacist interviews: Panels intended for the recruitment of patients with rare pathologies Pre-testing of sales leaflets Pre-testing of merchandising / promotion materials SQB (Service Quality Barometer) : measure by mystery shopping of the welcoming quality and the performances of the pharmacy adviser Store Checks (presence of the promotion material) Detailed studies of the sales of one or a range of products (types of patients, with or without a prescription,…) … 4.2 Pharmaceutical / Health

  25. 4.2.5 Decision Maker interviews : Decision Makers: Politicians Members of a reimbursement committee Leaders of Medical opinion Journalists … Brand image study of a pharmaceutical firm Pre-testing of awareness campaigns Impact study of awareness campaigns … 4.2 Pharmaceutical / Health

  26. Previously made study examples : Sensory Testing  Packaging testing Psychological price study Brand awareness & image analysis Product range analysis Use & attitude study (possibility of the use of consumption note-books for a period of between 2 to 4 weeks) Home placement tests Advertising and/or promotional campaign pre-tests The measure of impact of an Advertising and/or promotional campaign … 4.3 Food & Drink

  27. Previously made study examples : Store checks (price analysis) Mystery shoppings « Lost Sales » analysis Brand awareness & Image analysis of a retail chain Retail chain consumer satisfaction barometer POS traffic study (consumer profiles, consumer expectations, …) Pilot POS study (new store concept or adaptation of existing store(s)) Shopping area potential analysis Location study The impact measure of a communication campaign … 4.4 Distribution

  28. Dedicated Research carries out studies on : Difficult to reach professional populations Issues with a need of good sector-based knowledge Study Examples : Pseudo-Purchases via calls for tender with complex specifications Detailed studies on supplying habits (specialised wholesalers, direct supplying,…) Study on the choice of different technologic solutions … 4.5 Business to Business

  29. Previously made study examples : A quarterly barometer on the voting intentions and preoccupation's of the Belgians (Polling carried out for the Le Soir newspaper and the RTBF) Study module of the voting intentions for the forthcoming town council elections and on the electors choice of criteria Political poll on the voting intentions for the town council elections of October 2006: => 18 surveys carried out on the request of the RTBF & Groupe Sud Presse Image & positioning analysis of a politician Profile & motivation analysis of the vote to elect a political party Research of electoral themes (ideas) with great potential Internal company Trade Union elections … 4.6 Political

  30. 4.7 Capital Equipment • Accommodation & Gardening represents the most important investment of households • Dedicated Research is very active in studies regarding these 2 markets • Types of study in function of the population to be interviewed :

  31. Household Population: Use & attitude study Product awareness & Brand image analysis of goods Material tests (colours, product design,…) Pre-test & Post-test campaign … Subscribers & Fitters Population : Instructions / Installation Criteria Study Prototype Pre-test New Product Concept Test Pre-testing of Websites aimed at Professionals Frequency measure of trade exhibitions Sales Pitch Pre-test Recall Tests (measure of the promotional impacts carried out for these professional populations) … 4.7 Capital Equipment

  32. The study of major society issues (thematic) & the Belgian or European public institution actions constitutes one of our core activities : Mobility Clean energy Crime prevention Prevention of household accidents The equality of Men-Women in politics Citizenship Adhesion to the European idea Immigrants right to vote The wearing of religious symbols at school Informatics & school Integration The roles of the Royal family The positioning of Belgium in the international political scene Francorchamps View of administration & satisfaction survey towards their services Impact analysis of a raising awareness campaign Promotion of earth products … Outcomes from agencies specialised in institutional and political communication or ministerial cabinets, several of our collaborators posses a major interest and experience in the approach to such issues. 4.8 Institutional

  33. Dedicated Research has often to interview « high society » populations : Studies for « premium » car companies: Audi, BMW, Porsche, … Studies for luxury products: watches, hi-fi, … Interviews of practioners, opinion leaders, … 4.9 The luxury market • A large experience in the way of contacting « premium targets » and recruiting them as participants for our studies. • Specific recruitment techniques and particular incentive programs • Researchers network especially trained for this specific target. • Expertise in fields like : • Car industry • House goods, • « Private Banking » • Leasures : holidays locations, cruises, flight companies, sport clubs, restaurants, …

  34. 5. References • 5.1 Car Industry & Transport: • Alfa Roméo • Audi • Avis • Bentley • BP • BMW • Citroën • Daimler Chrysler • D’Ieteren Lease • Febiac • Fiat • GIPA • Good Year • Hyundai • Midas • Peugeot • Pirelli • Porsche • Renault • RCI • Seat • Skoda • Smart • Total • Toyota • Volkswagen • VW Bank • Yamaha • …

  35. Abbott Astra Zeneca Aventis Pasteur MSD Bayer Baxter Boehringer Bristol Myers Squibb CERP Ferring GSK (GlaxoSmithKline) Grunenthal Innovex Janssen Cilag Johnson & Johnson Mead Johnson Merck Merck Sharp & Dohme Mundi Pharma Novartis 5. References • 5.2 Pharmaceutical / Health : • Novo Nordsik • Numico • Nycomed • Organon • Pfizer • Pharma.be • Roche • Sanofi-Aventis • Sigma Tau • Solvay Pharma • Schering Plough • Servier • UCB • Urgo • Weight Watchers • Zambon • …

  36. Baccardi Martini Bongrain Chicobel Danone Heineken Lu Lutosa Mc Donald Nutricia Orangina Passendaele Porto Sandeman Sodiaal Sopexa 5. References • 5.3 Food & Drink: • Terbeke • Unilever • Viangros • Yoplait • …

  37. Banque carrefour de la Sécurité Sociale Commission Européenne Communauté française de Belgique Cooparch Fédération du notariat Belge ECHO Office d’aide humanitaire de l’UE Gouvernement de la Communauté Flamande Mouvement Réformateur La Foire du livre Le Soir RTBF Ministère des Finances Ministère de la Région Wallonne Ministère de l’Egalité des Chances Ministère de la Santé Orpah …. 5. References • 5. 4 Institutional & Political :

  38. 5. References • 5. 5 Distribution: • Grand Optical • Lapeyre • The Phone House • Trafic • Total • ... • Bang & Olufsen • Cassis • Cartier • Baume & Mercier • Champion • Dreamland • 5. 6 Media: • Auvibel • CMP Medica (le Journal du médecin) • Groupe Rossel • RTBF • Sabam • Secretary Plus • Sanoma • TV Brussels • Universal Media • … • 5. 7 Health Care Products: • Fluocaril • Lancôme • L’Oréal • Vichy • …

  39. 5. References • 5. 8 Communication / Advertising Agencies : • Granit • Grey • Interpatners • Mostra • Ogilvy Healthcare • Vo Communication • … • AdVitam • Coach Europe • Direxions • EuroKids • Euro RSCG • Forecast / Comstrat • GBH • Gelder • 5. 9 Finance / Insurances / Mutuals: • Crédit Professionnel du Hainaut • Europe Assistance • ING • Mutualités Socialistes • Paterna • Petercam • … • 5. 10 IT : • Base • EBN/Intrasoft • Microsoft • Philips • Samsung • Siemens • …

  40. 5. References • 5. 11 Foreign Institutes / « fieldworks »: • Global Net • Harris Medical • HI Europe • MRW Healthcare • Icare • Icon • IFM • Imaj • IMS Health • Kids Link Research • Leyhausen • Louis Harris • Marktforschung • Marritz Research • Masmi • Mindline • MMR • Monheimer Institute • Muller Market Research • NRG UK • Passe Partout • Planning Shop • PLM Market Research • Pragma • Precisa Research • Prodkt Und Markt • Research International • Rosslyn Research • ScandInfo • SFR International • Stethos • TNS Global • TNS Healthcare • TNS Korea • To the heart • Total Research • Tous Terrains • Transfer • Wren&Row • Yellow • … • A+A • Adelphi • Adriant • All Global • Amling • Ant’field • Area Investigation • B&MR • Brainjuicer • Brand Science • BVA • Cambridge • Citigate • Concentra • Consultic • Consumer Knowledge • Context Research • Ducker • Dorset Développemen • DVL Smith • Earthlink • Fast Forward Research • Fieldworks

  41. 5. References • 5. 12 B to B & Services: • Philips • Price Waterhouse Coopers • Robert Half International • Samsung • Schneider Electric • Siemens • TNT • Vinçotte • … • Bain • BBDO • BIR • Cyclus Event and reception Services • Fost + • Hilton International • ING • Initial Security • Lafarge • Loxam • Manpower • Moeller • Mc Kinsey • Mopac • Nauta Dutilh

  42. 6. Request for Quotation For more information, please do not hesitate to contact: MARC DUMOULIN Managing Director Phone: +32 2 344 00 88 GSM: +32 475 64 45 10 E-Mail: mdumoulin@dedicated.be Quotation within 24 Hours Avenue Brugmann 216 1050 Brussels Website: www.dedicated.be

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