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Collating Social Network Profiles

Collating Social Network Profiles. Objective. System. <Twitter Profile, Facebook Profile, G+ Profile, …>. <Twitter Profile, Facebook Profile, G+ Profile, …>. <Company Name>. Objective. System. Input. Output. <Twitter Profile, Facebook Profile, G+ Profile, …>. Social Network Profiles.

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Collating Social Network Profiles

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  1. Collating Social Network Profiles

  2. Objective System <Twitter Profile, Facebook Profile, G+ Profile, …> <Twitter Profile, Facebook Profile, G+ Profile, …> <Company Name>

  3. Objective System Input Output <Twitter Profile, Facebook Profile, G+ Profile, …> Social Network Profiles Company Name

  4. Record Linkage + Identity

  5. Agenda

  6. Baseline System

  7. Ground Truth • Two networks: Facebook and Twitter • Top seventy 2013 Fortune 500 companies

  8. Baseline Algorithm • Take company name. • Search Facebook/Twitter API using it. • Return first result from each.

  9. Baseline Performance

  10. Individual Network Approach

  11. New Approach Score profiles based on • Edit Distance • Company Name – Username • Company Name – Display Name • Relative Popularity

  12. Display Name Username

  13. New Approach Score profiles based on • Edit Distance • Company Name – Username • Company Name – Display Name • Relative Popularity

  14. Scoring Edit Distance Score: Popularity Score:

  15. Best Performing Combination

  16. Machine Learning Experiments

  17. Freebase Ground Truth

  18. Training Set

  19. Cross Validation Results

  20. Next Steps • Improve training set: provide harder examples

  21. Next Steps • Improve training set: provide harder examples • Incorporate more profile data

  22. Next Steps • Improve training set: provide harder examples • Incorporate more profile data • Build system around classifiers

  23. Agenda

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