Research and P lanning

1. Research and Planning

2. Chosen Genre • I have chosen to do a pop culture style magazine, this is due to the wide range of current products already available in the market. With the majority of the music audience taking a keen interest in the end product, a pop culture music magazine seems to be where the money is. So finding an audience will be a lot more assessable then normal.

3. Front Page Analysis Big standard font title, gives a trademark feel. Celebrating 15years, shows the magazine is successful giving the audience another reason to purchase and trust the information. Picture of main attraction. Gives the audience or fans an incentive buy the magazine One standard colour for trademark areas of the magazine, with changed variables, another colour. Short list of other stars and topics featured in the magazine. Advertises main star in a different colour so it stands out.

4. Positives of the Magazine • The trademark feel, with the magazine, gives a very attractive look. Giving the reader security on the content in which is in the magazine. If the audience trusts the information and generally believes in its content then the likely hood of purchase is a lot higher. • The alterative colour used for the main headline stands out. So a potential customer will be drawn to that area of the magazine when searching for the magazines articles. • The Big bold and bright title, instantly catches the customers eye, potentially causing them to buy this magazine over others out in the market or on the shelf at the time. • The picture gives the impression that the magazine is young, new and different. Everything a 14- 24 year old individual wants.

5. Negatives of the Magazine • The one picture of NickiMinaj could give a bad impression to some customers. If they have a negative view on the particular artist, with no other strong eye appealing advertisements the potential of losing a customer is quite high. • The positioning of the barcode looks quite unprofessional. Normally on the bottom right corner on the front or back of a magazine, in this case it looks like it was created by an untrained student.

6. Front Page Analysis Free inside gifts, gives customers the idea that they get something for nothing Big and bold title, with different colours. Is very attractive. However the picture blocks the full view. Additional articles featured in the magazine in view, so possible fans of other artists are catered for. Picture of the magazines exclusive star for the edition. Layout is very audience friendly, with main topic in yellow and background information is in a different colour Standard addition to a professional magazine, featuring a barcode in the bottom right hand corner.

7. Positives of the magazine • The variation of colours causes the magazine to look very up to date and modern, this is a positive in the sense that more then one age group may be attracted just by looking at the front cover. • The barcode in a more traditional position causes the magazine to look more professional than a magazine which doesn’t. • The high quality of the picture combined with a standing out letter “M”, gives the magazine a very exclusive look. The audience will get the message of, if you want to know this, you have to buy it. • In the top left hand corner there is an exclusive banner, most likely offering a freebie or showing the audience how they can received exclusives online, through the companies website.

8. Negatives of the Magazine • Again on this magazine the one and only picture of Miley Cyrus could alienate fans, however on this magazine there are more apparent articles on other artists, so this issue isn't as major as in the other magazine. • The colour choose could generate a very particular audience, with the colours used the magazine may be labelled as a girls magazine in which males may not want to purchase this particular edition, but if more and more editions are created in similar fashions and then business from teenage males may be lost. • In the way the picture is presented, the magazine is given a more of a fashion feel rather then a music orientated feel, again this could appeal to some members of the public, but music lovers may not take an interest.