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College Goal Sunday Forum May 17, 2011 Managing Your Resources

College Goal Sunday Forum May 17, 2011 Managing Your Resources. What is College Goal Sunday?. Educational Opportunity. Community Service. Publicity Stunt. Civic Engagement. Marketing Campaign. FAFSA Completion. Public Relations Blitz. Scholarship Giveaway. Grassroots. Advertising.

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College Goal Sunday Forum May 17, 2011 Managing Your Resources

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  1. College Goal Sunday Forum May 17, 2011 Managing Your Resources

  2. What is College Goal Sunday? Educational Opportunity Community Service Publicity Stunt Civic Engagement Marketing Campaign FAFSA Completion Public Relations Blitz Scholarship Giveaway Grassroots Advertising Tax Assistance Free Stuff What is CGS in your state?

  3. What is your state’s fiscal culture?

  4. What fiscal diet is your state on? With your nickel and my dime we can make a quarter? • Colorado’s Approach: • Grassroots • Cultural Integration • Partnerships • Acceptance How have you integrated into CGS?

  5. Creating a CGS culture • In-kind • On the cheap • If it’s not free, we don’t do it • Rewards w/o $$$$$ • Targeted FAFSA completion • Scholarships What is your CGS culture?

  6. Grassroots Strategies • Partnerships • Media • Colleges • K-12 • Recycling • Volunteers • Scholarships • Non-profits • Work study students Are you taking advantage of your status?

  7. Evaluating Your Reach & Set Goals • What’s your ROI? • Cost per attendee • - $4.64 • Awareness Increases- Cost per FAFSA • FAFSA completion by state • up 27% over 2 years • Matriculation Data What’s the bang for the buck?

  8. Promotional Activities • Collateral • Posters • Flyers • Grassroots buy-in • High School Counselors!!!!! • Mentors • YMCA • Colleges

  9. General Media • PR is free / PSA’s • Ad equivalent $500,000- Nearly 100 media hits (one month) • Partners want to help you • 18th media market in U.S. • Position experts • Tell a student story • Spanish media • Student media • Local PR pros – one assigned to each site • http://www.9news.com/seenon9news/story.aspx?storyid=180426&catid=222

  10. What do you have to do? • FAFSA Completion • Community Education • Media • Collateral • Signs • Sites

  11. Site Coordinator • Planning • Division of labor • Updates and emails • Meeting up at established events • Mentoring relationships among colleagues

  12. Site Coordinator • Recruiting • Using state organizations • Announcements in bulletins • Begins at the school level, moves outward • Supported as professional development

  13. Site Coordinator • Training and Communicating • Keep in touch with your volunteers • Short and sweet email reminders • When FAFSA training becomes available, FYI them • Give them tools to be ambassadors • Make it fun!

  14. Site Coordinator • Prep and Day-Of • All sites are free of charge • Snacks and drinks for volunteers ($100/site) • Re-use signs, banners • Single tee-shirt design, usable year after year • Volunteers represent school/organization via their own name tags when possible • Information in lieu of “party favors”

  15. Site Coordinator • During the Event • Handouts and federal materials • Supplies from participating offices • Site provides printing when necessary • All setup and tear-down is by our volunteers

  16. Site Coordinator • Incentive for Advertising • Scholarship 2011 • When funds were no longer available from the state, we went to OFA directors at participating schools • $20k in-kind scholarship support this year • With more planning, possibility to grow • Folks who just want to enter the drawing…

  17. Site Coordinator • Surveys! • Challenge: Make them do a FAFSA  • We don’t “require” anyone to do the FAFSA • Scholarship conversations with scholarship counselors • Surveys become a means to enter the drawings • Asking about school plans on scholarship entry form is a conversation starter

  18. Site Coordinator • Top Three Most Important Pieces • 3. Get your volunteers involved with the process as much as they want to be. Some of them DO want to be! • 2. Stay connected to your fellow CGS planning folks and to you contacts at the site. • 1. Divide and conquer: use advertising and media people who know what they’re doing. It will make things infinitely easier on staff of volunteers!

  19. Budgeting Worksheet Exercise

  20. Our changes to save $$ • No more folders • More Spanish media • More grassroots media • Recycle t-shirts • Recycle signage • Go Paperless at sites Make it a game! How much $$$$ can your state save next year?

  21. QUESTIONS? Rosina Chapparo, 719-549-3022Colorado Statewide Coordinator, Pueblo Community College Misti Ruthven, 303-866-2055 Co-coordinator, Department of Higher Education Natalie High, 303-492-8336 Denver Regional Site Coordinator, Univ of Colorado - Boulder

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