Electronic Commerce Business: Planning, Creating and Analysis of VC Doggy Network Angie Urrutia

1. Electronic Commerce Business: Planning, Creating and Analysis of VC Doggy Network Angie Urrutia Angie Urrutia Anna Nalepa, Catherine De La Torre-Martinez, Sophia Nyguen Dr. Minder Chen  Bus 550: The Contemporary Firm California State University Channel Islands Fall 2009

2. Planning, Creating and Analysis of VC Doggy Network:Introduction • What is E- Commerce? • Early Development of E-commerce • E-Commerce Advantages • E-Commerce Challenges • "Whoever said you can't buy happiness forgot about puppies."--Gene Hill • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

3. Planning, Creating and Analysis of VC Doggy Network:Business Model and Strategy • VC Doggy Network Business Model: • 1. Business to Customer (B2C) • Narrow segment (Ventura County) • Target dog owners that consider their dogs as part of the family • "My dog is worried about the economy because Alpo is up to 99 cents a can. That's almost $7.00 in dog money."--Joe Weinstein • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

4. Planning, Creating and Analysis of VC Doggy Network:Revenue and Financial Plan • How profitable is the pet Industry? • 63% of Americans own pets • 74.8 million dogs • $45.4 billion in 2009 • Webpage will gain recognition • Will implement rating system • Will allow business to advertise and allow rating • Will monitor popularity by # of hits • "There is no psychiatrist in the world like a puppy licking your face.--Ben Williams • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

5. Planning, Creating and Analysis of VC Doggy Network:Website design • User requirements specification • Functional and Design requirements specification • Navigation Diagram • Prototype of VC Doggy Network • "The average dog is a nicer person than the average person."--Andrew A. Rooney • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

6. Planning, Creating and Analysis of VC Doggy Network:Website Support systems and processes • Hosting Plan for VC Doggy Network • Process Models for VC Doggy Network • Backend/Frontend systems for VC Doggy Network • "Money will buy you a pretty good dog, but it won't buy the wag of his tail."--Unknown • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a> • "Money will buy you a pretty good dog, but it won't buy the wag of his tail."--Unknown • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

7. Planning, Creating and Analysis of VC Doggy Network:Website Support systems and processes • Innovative Approaches for VC Doggy Network • Privacy Statement for VC Doggy Network Private policy tips for creating privacy public policy statements: Make the policy easy to read Promote your policy internally/externally California Online Privacy Protection Act • "Don't make the mistake of treating your dogs like humans, or they'll treat you like dogs."Martha Scott • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

8. Planning, Creating and Analysis of VC Doggy Network:Comparison Analysis and success Measurement • Identify your Goals • Factors for Analysis: • Identify Your Audience • Identify Primary Goals of Stakeholders • Identify Goals and Needs of Your Audience • Harmonize Goals of Stakeholders and Audience • What is Important to Measure? "If you pick up a starving dog and make him prosperous, he will not bite you; that is the principal difference between a dog and a man."--Mark Twain • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

9. Planning, Creating and Analysis of VC Doggy Network:Marketing • Target audience • Ventura County dog lover and dog owner residents • Brand • “Ventura County Doggy is a website dedicated in providing a community oriented atmosphere to offer a variety of dog services for local dog owners” • - Logo

10. Planning, Creating and Analysis of VC Doggy Network:Marketing • Pricing • Advertising • Promotion • Animal adoption agencies • Facebook • Twitter • Links on Ventura targeted web pages • Merchandise Competition

11. Planning, Creating and Analysis of VC Doggy Network:Data Collection/Collaboration tools • Data Collection: • Demographic Information • User/Reader Information • Website Links Closing Summary: Collaboration Tools • < • "No one appreciates the very special genius of your conversation as the dog does."--Christopher Morley • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

12. Planning, Creating and Analysis of VC Doggy Network:References • American Pet Products Manufacturers Association (APPMA): www.appma.org • <a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a> • Exchange, The Knowledge. An Introduction into E-Commerce: E-Commerce Advantages and Disadvantages. 29 November 2009 <http//:marcbowles.com/sample_courses/amc/ec1/ec1_3.htm>. • http://www.FindOutAboutDogs.com/Dog/_Quotes.html • Organization for Economic Co-operation and Development. 2000. 29 November 2009 <http:llwww.oced.org/documents/39/0>. "Don't accept your dog's admiration as conclusive evidence that you are wonderful."--Ann Landers • a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>