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Outline

Developin g and teaching effective record keeping strategies Beginning Farmer Learning Network Conference October 29, 2013. Outline. Principles of teaching farm record-keeping What tools to teach and when? How does AgSquared work? Who does AgSquared serve?

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Outline

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  1. Developing and teaching effective record keeping strategiesBeginning Farmer Learning Network ConferenceOctober 29, 2013

  2. Outline Principles of teaching farm record-keeping What tools to teach and when? How does AgSquared work? Who does AgSquared serve? What opportunities are there for farm service providers in the context of AgSquared

  3. 1. Teaching record keeping Why do we keep telling farmers to keep records?

  4. 1. Teaching record keeping Because farm records make everyone’s jobs easier and more successful!

  5. 1. Teaching record keeping Good Record Keeping=Targeted and OrganizedRecord Keeping

  6. 1. Teaching record keeping Value that record keeping provides: Agronomic Financial Compliance Workflow

  7. 1. Teaching record keeping Key points to focus on: Keep it goal oriented Focus on the process – who / what / when / where / how Front-load the process Revisit the process and goals often

  8. 2. What tools to teach Choice of tool to teach can depend on: The industry (dairy, commodities, produce etc.) • Farmeron, Farm Logs, AgSquared

  9. 2. What tools to teach Choice of tool to teach can depend on: Level of connectivity on the farm • Paper, desktop based, cloud based

  10. 2. What tools to teach Choice of tool to teach can depend on: Level of comfort with technology • Previous work background A combination of previous points …

  11. 3. Bridging the divide Undeniable facts about farming: It happens in the field, not in the office It is wet, dusty, cold, hot, muddy It rarely goes according to plan

  12. 3. Bridging the divide Help new farmers recognize how on-farm processes map onto office processes Recognize when it is better to keep records on paper and when there is a clear advantage to adopting a software system for record-keeping • Certain GAPs records

  13. 3. What is AgSquared? Aggregation

  14. 3. What is AgSquared? 2009 Nov. Founded 2010 Apr. Alpha release 2011 May Closed Beta release 2011 Dec. Software Beta release 2012 Apr. USDA Grant Awarded (Phase I) 2013 Jan. Release from beta 2013 May. NSF Grant Awarded (Phase I) 2013 Jul. USDA Grant Awarded (Phase II) 2013 Oct. 5,700 AgSquared accounts created

  15. 3. What is AgSquared? Management Planning Record Keeping Analysis

  16. 3. What is AgSquared? AgSquared helps farmers: More easily adhere to requirements for: Manage their operations more efficiently and learn from their records. Optimize their production plans for: Certification Compliance Traceability Reduced Costs Greater Profits

  17. Accounting ? Marketing

  18. 4. Who does AgSquared serve best? • High diversity operations • Young and beginning farmers • Farmers with technology backgrounds • Farmers in peri-urban areas

  19. 4. AgSquared case studies • Lara and Roger Anderson – Farm Where Life Is Good • Beginning farmers using AgSquared to scale their operation

  20. 4. AgSquared case studies • Richard Kanak – Four Sisters Farm • Building on his technology background to optimize hisnew farm

  21. 4. AgSquared case studies • Scott Thellman – Juniper Hills Farm • Streamlining farm management and team coordination

  22. 4. AgSquared case studies • Paul Sorenson – Gravel Springs Farm • Getting things done on the farm

  23. 4. AgSquared case studies • Eric Rozendaal – Rockville Market Farm • Experienced farmer using AgSquared for task management

  24. 4. Who will AgSquared serve next? • Farmers with poor internet connectivity in the field • Farmers with less diversified operations • Livestock applications

  25. 4. Who will AgSquared serve next?

  26. 4. Who will AgSquared serve next?

  27. 4. Who will AgSquared serve next?

  28. 4. Who will AgSquared serve next?

  29. 5. AgSquared for new farmer educators • Provide a platform for teaching different aspects of farm planning and management • Assist with implementation of recommended practices • Assist with identifying opportunities for individual improvement / skill assessment

  30. Thanks! Questions?

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