What will you learn in business management?

1. What will you learn in business management?

2. Skills you will develop Characteristics of Business Examining Economic Factors Affecting Business Identifying the Scope of Management Conducting Financial Activities Conducting Marketing Activities Conducting Business Operations Administering Human Resources Functions Developing Communication Skills for Business Enhancing Career Exploration and Employability Skills

3. Window Displays Conducting Marketing Activities

4. Objectives Explain the role of marketing in the economy. Explain marketing concepts and the elements of the marketing mix. Explain the four stages of the product life cycle Create a Window Display to Market Business and IT Classes at LCHS.

5. What is the role of marketing in the economy?

6. VocabularyWhat is • Buying • Selling • Transporting • Storing • financing • Research and information gathering • Risk taking • Advertising • Grading and valuing

7. What are the elements of the marketing mix? • Product • Price • Place • Promotion • People • http://www.mindtools.com/pages/article/newSTR_94.htm

8. What are marketing concepts? • Market Differentiation • Product Planning • Price Planning • Promotional Planning • Distribution planning • Product/Service Creation

9. What are the four stages of the Product Life Cycle?

10. Four Stages of the Product Life Cycle • Introduction • Growth • Maturity • Decline

11. Vocabulary • Visual Merchandising: It encompasses all of the physical elements that merchandisers use to project an image to customers/clients. • Store Front: This includes the store’s name, logo, banners, windows, and the exterior design.

13. What is the purpose of window displays or Visual Merchandising?

14. Displays • Displays are intended to: • Stimulate product interest • Provide information • Suggest merchandise coordination • Generate traffic flow • Remind customers of planned purchases • Create additional sales of impulse items • Enhance the store’s visual image

15. Which window displays do you like and why?

16. Window displays • https://www.google.com/search?q=What+is+the+purpose+of+a+visual+window+display&tbm=isch&tbo=u&source=univ&sa=X&ei=DATnUuimBIjPsASHpIGICg&ved=0CGYQsAQ&biw=1440&bih=743

17. What are examples of “Bad” Window displays/why?

18. What are examples ofWindow displays that would attract high school students/why?

19. Store Front Design • Storefronts must: • Clearly identify the name and general nature of the display • Give some hint as to the merchandise inside • In many cases includes store windows – an advertising medium for the store – window displays should be changed often, be fun/exciting, and reflect merchandise offered inside

20. Your First Task:Create a Window Display • Window outside of the library • Promote Business and IT classes • February is CTE Month • Create your design in PowerPoint

21. Window display rubric Vocabulary • Attention • Image • Props • Shape • Lighting • Colors • Setting • Direction • Proportion • Balance

22. brainstorming • What Business and IT classes are offered at LCHS? • What are the values in taking these classes? • What is your color scheme? • What items will you use to promote the classes and create interest?

23. Questions?