Rate-It! Review Engine

1. Rate-It! Review Engine Green Team CS 410 Milestone Presentation

2. Team Organization

3. Presentation Outline • Problem/Solution Introduction • Process Description • Solution Characteristics • Market Analysis • Milestones • Deliverables • Budgets • Risk Assessment • Return On Investment • Conclusion

4. The Problem Where do you find the best movie theater?

5. The Problem Where do you get the best bread?

6. The Problem Where do you find the best pet salon?

7. The Problem Where do you find the best hospital care?

8. Problem Statement • There are inadequate tools for service industry review website owners to • Current service industry review websites do not provide a mechanism for reviews to be filtered based on user preference.

9. The Solution • Rate-It! Review Engine • Packaged Software Component • Provides Review Functionality for Service Industry Websites • Intelligently Recommends Services • Similar to Flycasting – Creating Playlists in Realtime Based on User Preference

10. Goal • Provide a review engine for website creators to add to their service industry review websites.

11. Objectives • Allow Services and Reviews to be Rated • Allow Comments on Reviews • Recommend Compatible Services • Stated Preferences • Ratings History • Similar Users • License Engine for Rapid Website Development

12. Major Features • One-Click Up/Down Voting for Reviews • Recommends Services to Registered Users • User Registration to Write/Rate Reviews • No Registration to Read Reviews

14. Major Functional Component Diagram

15. Solution Components • Rate-It! Engine Installer • Runs on Specified Web server/Database • Customizable to Match Look and Feel of Current Website • Support Contract

16. Management Plan • Achieving the Objectives

17. Communications • Group Meetings • Sun 7:00 pm, Mon 9:00 pm, Wed 7:00 pm • Yahoo! Messenger Voice Conference • Team Website on Google Groups • Collaboration Tools • Document Uploads • Mailing List • Email

18. Tools • Old Dominion University • Computer Labs • Meeting Rooms • Project Management Software • Microsoft Project 2007

19. Development Plan • User Interface • User Account Manager • Ratings Engine • Data Access Layer • Database Design • Installer

20. Evaluation PlanKnowing Success

21. Marketing Plan • Target Market • Customer Benefits • Beta Testing • Advertising Strategy

22. Target Market • Current Service Industry Review Sites • Poor Usability on Current Sites • Sites Lack Advanced Features

23. Benefits • Established Websites • Improves End User Experience • Increased User Retention • New Websites • Provides Fast Time-To-Market • Levels Playing Field • Grows User Base

24. Beta Testing • Hallway Usability Testing • Automated Testing • Dogfooding • Targeted End User Testing

25. Advertising Strategy • Viral/Word of Mouth • Software Review Sites • Reviews in Blogs • Targeted Ads • Google Adsense • Google Adwords

26. Competition Matrix

27. Scheduling Plan

28. Phase 0: Organization

29. Phase 0: Deliverables • Feasibility Presentation • Milestones Presentation • Acceptance Presentation • SBIR Grant Proposal • Project Website

30. Phase 1: Organization

31. Phase 1: Deliverables • Documentation • Team Assembly • Prototype Design • Market Research • Project Website • Lab Prototype • SBIR Proposal (Phase II)

32. Phase 1: Resources • Hard Resources • Provided by ODU • Personnel Resources • Project Manager • Domain Expert • Software Developer • Marketing Specialist • Technical Writer • Network Engineer • Accountant

33. Phase 1: Budget

34. Phase 2: Organization

35. Phase 2: Deliverables • Management Plan • Product Design Specifications • Testing/Evaluation Plan • Working Production Model • Marketing Plan/Contracts

36. Phase 2: Resources • Hard Resources • Personnel Resources • Project Manager • Marketing Director • Accountant • Software Developer • Web Designer • Sales Representative • Network Engineer • Technical Writer

37. Phase 2: Budget

38. Phase 2: Budget

39. Phase 3: Organization

40. Phase 3: Deliverables • Customer Acceptance/Requirements • Sales Contracts • Maintenance/Support Plan • Product Documentation • Product Release

41. Phase 3: Resources • Hard Resources • Personnel Resources • Project Manager • Executive Assistant • Sales & Marketing Director • Risk Specialist • Marketing Specialist • Sales Representative • Accounting Director • Technical Lead • Software Developer • Network Engineer • Web Designer • Technical Writer • Customer Service Rep

42. Phase 3: Budget

43. Financial Plan • Funding the Project • Y Combinator • Phase 0/1 Funding: $5,000 + $5,000n (n = number of founders) • Application Deadline: April for following June - August • Department of Transportation • SBIR Program • Phase 1 Funding: $100,000 • Phase 2 Funding: $750,000

44. Customer Cost • Licensing Fee • $749 – Per CPU • Annual Support Contract • $99 – Per CPU

45. Risks

46. Risk Matrix

47. Conclusion • Rate It! Review Engine will enable website owners to quickly put in place a functional reviewing mechanism that encourages user participation and intelligently steers users towards compatible services.

48. References • http://citeseer.ist.psu.edu/hauver01flycasting.html • http://www.internetworldstats.com/ • http://www.hostmonster.com/ • http://www.godaddy.com/gdshop/default.asp • http://salary.hotjobs.com/ • http://www.census.gov/population/www/popclockus.html • http://www.wsworkshop.com/money/ad-revenue-models.html • http://digitalenterprise.org/models/models.html

49. References • http://www.scarboro.info/dining.htm • http://www.libraryspot.com/know/workweek.htm • http://www.eia.doe.gov/emeu/recs/cookingtrends/cooking.html • http://www.bts.gov/publications/highlights_of_the_2001_national_household_travel_survey/pdf/entire.pdf • http://www.aarp.org/health/staying_healthy/eating/a2004-09-16-eatingout.html • http://www.restaurant.org/rusa/magArticle.cfm?ArticleID=138 • http://www.restaurant.org/aboutus/faqs.cfm