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APCCS Advertising Opportunity

APCC Services and Prime Point Media have partnered to offer a turnkey solution for generating additional revenue from payphones through outdoor advertising. APCCS assists in the sign-up process, collects location information, and handles customer service, while PPM develops the market for advertising on payphones, works with ad agencies and advertisers, and manages sales professionals. TelAware, PPM's proprietary advertising database, merges demographic and economic data with payphone locations to provide micro-targeting for clients. Participating PSPs receive compensation based on adjusted gross revenue. No upfront costs to participate.

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APCCS Advertising Opportunity

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  1. APCCS Advertising Opportunity 12SERVICES

  2. APCC Services and Prime Point Media have partnered to offer you this turnkey solution to the problem of how you can participate in this new revenue opportunity • APCCS is the 100%, wholly-owned subsidiary of APCC. Every after-tax penny goes to support APCC activities for PSPs • PPM is a new company formed to address the opportunity for highly-focused outdoor advertising

  3. Opportunity to generate additional revenues from your payphones by using your prime outdoor payphone locations as advertising venues

  4. Roles of the Team • APCCS works with PSPs to • assist in the sign up process • collect location information from PSPs • provide all customer service interface • handle PSP reporting and payments

  5. Roles of the Team • PPM • develops the market for advertising on payphoners • works directly with ad agencies, media buyers and advertisers • manages team of sales professionals at national, regional and local levels • handles the details of printing, production and installation of advertising • maintains telAware, a proprietary advertising database

  6. Why APCCS is Involved • Recognized the opportunity for PSPs • Leverages APCCS’ customer relationships, customer service systems and people and the loyalty of PSPs to APCC • Recognized the need for an expert partner to provide our PSP customers with the best chance for sustained revenue from advertising at payphones

  7. Why APCCS Partners with PPM • Expertise - PPM has a team of experienced experts in advertising, payphones, customer service, sales and management • Staying Power - PPM has a committed group of investors who have adequately capitalized the business • Approach - PPM has a solid business plan that recognizes the realities of both the payphone and advertising business.

  8. PPM’s telAware database • Merges demographic and economic data down to the street level • maps the data and merges it with data on specific payphone locations • drives home the inherent advantages of payphone advertising to clients • 2 million + locations - flexible • micro targeting - cost effective (1/3)

  9. What’s the Process • Eligible ANIs in telAware database • Locations presented to advertisers • You contacted as opportunities arise • You decide whether to accept • Ads posted • PPM bills and collects from agency • PPM forwards data to APCCS • APCCS issues reports and payments to you

  10. Signing Up 1. Participation Agreement 2. Nondisclosure Agreement 3. Data Template

  11. Participation Agreement A. 3-year term B. Non Exclusive - you may list with other aggregators C. Right of First Refusal - if you have other advertising opportunities, PPM must be notified and will provide approval if no other PPM offers pending

  12. Nondisclosure Agreement Nothing proprietary will be released by either party, except on an absolute need to know in order to secure the advertising agreement.

  13. Data Template You complete and provide key information about each of your payphone locations. The information -qualifies your locations for eligibility to participate - assists in marketing the sites - aids in posting the ads

  14. Placement Agreement • Contains the specific terms and conditions for each advertising opportunity including: - length of placement - installation requirements - who installs - compensation • You accept or reject

  15. Compensation Terms As per Participation Agreement, PSP is entitled to 1/3 of Adjusted Gross. Adjusted Gross is gross revenue from advertiser less: - agency fees - production and printing- permit fees - installation / maintenance- other direct costs

  16. Compensation Illustration Gross 100 Agency fees (20) Production (10) Installation** (8) Permits (0) Other(2) Adjusted Gross 60 PSP share $20

  17. **Installation**An Additional Revenue Opportunity PSPs may be eligible, depending upon advertiser requirements, to install the ads themselves. In which case, PSPs will be paid the installation fees directly.

  18. How to Increase The Chances of Your Sites Being Selected • Location, Location, Location • good demographics and high traffic • Information, Information, Information • complete info in Data Template

  19. Current Focus • Outdoor Locations • Top 200 DMAs (Designated Metropolitan Areas) • Specialty Markets for Indoor (truck stops?) • Colleges and Universities

  20. Quick Start • No Up Front Costs to Participate • No Ad Frames to Buy • No Enclosures to Modify • Uses New Generation Materials and Adhesives to Provide an Enclosure “Wrap” or Film

  21. How to Get Started • Print out Agreements and sign • Complete Data Template • Return to APCCS • Questions? Contact Brian Sullivan at APCCS 1.800.868.2722 *237

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