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NFC City Co-locating NFC services in a multi-service trial approach

NFC City Co-locating NFC services in a multi-service trial approach. IADIS International Conference on Information Systems Lisbon, Portugal – March 13-15

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NFC City Co-locating NFC services in a multi-service trial approach

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  1. NFC CityCo-locating NFC services in a multi-service trial approach IADIS International Conference on Information Systems Lisbon, Portugal – March 13-15 Authors: Dag Slettemeås (SIFO), Bente Evjemo (Telenor RFS), Sigmund Akselsen (Telenor RFS), Arne Munch-Ellingsen (Telenor RFS), Sindre Wolf (Univ. Tromsø), Viktoria Jørgensen (Univ. Tromsø)

  2. NFC City • 4 year open innovation project – Tromsø, Norway • Establish and test a sustainable ”ecosystem” for NFC services • Partners; • Operator (Telenor), bank (DNB), county administration (Troms), bus company, student welfare admin., service developers (University of Tromsø, FARA), research (SIFO, Telenor) – and users (students) • Research aims; • Develop ecosystem (actor cooperation, business models) • Develop services (single + integrated) • Evaluate user experiences • See these as interlinked – must be studied together

  3. NFC – near field communication • Short-range wireless technology • Contactless – ”tap” • Simplifies interaction with physical environment – ”local services” • Smart phones as interacting devices

  4. NFC services • Information services (smart posters) • Social networking (check-ins) • Service endorsement (likes) • Loyalty (bonus cards) • Ticketing • Payment • Physical access • Self-programming • Diverse set of services: • Should work together (same phone) • Shifting contexts / arenas of use • Q: How to study?

  5. Multi-service field trial • Multi-service field trial • 50 students – 50 Samsung Galaxy S III smart phones • Realistic environment (campus + city) • Multiple pilot services • Extended testing period (+ 8 months) • Focus: • user experiences • contextualised use • practice change • social dynamics

  6. Data gathering • Triangulating data – mixed methods • Inductive approach – interpretation • Surveys/questionnaires • Individual interviews • Focus groups (+ work shops) • Participant observation (+ walk-along interviews) • Personal diaries • Data logging (phones/touch-points) • Smart phones + NFC touch points: • New potential for data harvesting • Feed back to ecosystem / business model

  7. Ecosystem challenges • Field trial value: •  inform the ecosystem (make it sustainable?) •  consumer-centrism (NFC/users at the centre of the ecosystem?) •  user data harvesting (dynamic information system?) • Pervasive systems (smart phones + NFC):  interdependence reflected in design (actors, technology, contexts) •  provide new ways of conceptualising information systems (IS)

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