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You can gather your visitor's data on your eCommerce business website with the heatmap software. Only you need to be focused the are which generate traffic.
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01 HEATMAP Build Your TrustineCommerce BusinessWebsite
WHAT IS DIFFERENT Heatmaps play an essential role in optimizing conversion rates. You cannot apply similar heatmaps for all yourwebsites. 02 Your eCommerce business might be facing some challenges right now. You may be wondering why?
03 DIFFICULTIES YOU CAN Your website design might be distracting theusers. The conversion path is perplexing andconfusing. SOLVE WITH HEATMAPS The checkout form is challenging to navigate. CTA buttons are not clearly defined. You might be giving all the relevant information above thefold.
SOLUTIONS FOR YOUR ECOMMERCE BUSINESS WEBSITE ISSUES SEGMENT YOUR AUDIENCE The main benefit of the heatmap software is, you can create and apply segmentsfor yourheatmaps. GET REAL-TIME INSIGHTS Dynamic heatmaps give you real-time insights intothe user’s behaviour on the dynamicelements. ON-PAGE HEATMAP LOADING Dynamic heatmaps quicklyload on web page and help you see the user activity on the dynamic elements orcontent. 04 NOTIFYVISITORS.COM
MAKE THE CHECKOUT PROCESS SIMPLE See which areas of the checkout are problematic for the users. Maybe users are finding your checkout process too long. How can you improvise the process:
REDUCE CART ABANDONMENT A confusing checkout process can complicate the process of purchase. It led to the higher cart abandonment rates. Your checkout process must be simple, clear, and intuitive. Place your checkout buttons properly and use the click maps to check out the clicks onthem. NOTIFYVISITORS.COM
IMPROVE CHECKOUT PROCESS PAYMENT OPTIONS PUT A BACK BUTTON Make it easier for the users to navigate back and forth between the checkout process. AUTOMATE THE PROCESS You can set the address settings to default to making it easy for the usersto not to filldetails. Be crystalclear about allthe charges,including theshipping, deliverycharges. NOTIFYVISITORS.COM
08 Optimize your eCommerce business pages: Examine how visitors purchase the products: View and analyze as to whyyour visitors are purchasing or why they are not purchasing. First of all, identify the trends as to which elements are users usuallyignoring. Collect valuable data from your heatmaps. Put yourfocus on the areaswhich are generatingtraffic.You can optimize the product descriptionmore. NOTIFYVISITORS.COM
COLLECT VALUABLE DATA Usethescroll map or hover maps to know where you should place yourCTAs, Adjust your pages accordingto the trends shownbythe hovermaps Scroll maps will helpyou Eliminateall suchelements andplacethe contentwhich engages well withusers. You can useab testing tosee to implement the changesin theelements. seewhich partsarenot engaging the userswell. NOTIFYVISITORS.COM 09
REGULAR WEBSITES V/S ECOMMERCE BUSINESS WEBSITES 1 Firstly, the loading time of the normal website is 11 seconds. On the other side, it is seconds for heatmap eCommercewebsite. 2 Secondly, there are lots of alternatives and choices available for users on such sites as compared to the normalones. 3 Thirdly, there are more distractions and several links to eCommerce business websites. 10
4 CTA buttons are not clearlydefined. 3 The checkout form is challenging to navigate. Difficulties you can solve with heatmaps 2 The conversion path is perplexing and confusing. 1 Your website design might be distracting theusers. 11
HEATMAPS AREYOUR GUIDE I hope the tips would help you in building a stable trust amongst your customers intheir journey. 12 NOTIFYVISITORS.COM
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