What Is a Marketing Agency and What Does a Marketing Agency Do?
Marketing companies are referred to as agencies because they have evolved from ad agencies. Ad agencies were referred to as agencies and not companies because beginning in 1893, the American Newspaper Association recognized agency commissions of 15% and these commissions would only be available to agencies and not the advertisers. The advertiser was unable to buy advertising space directly at this 15% discounted rate and thus became the advertising agentu2019s client. Much like a real estate agent who works on commission, the ad agency is acting for or in place of their client when purchasing the advertising space. This 15% commission covered the costs and supplied the profits for the agency. The 15% commission system survived in the U.S. until 1956, when the U.S. Department of Justice abolished the system. U.S. Advertisers are now able to buy media at net rates. Many people searching on Google (maybe thatu2019s you) are looking for a marketing company, and yet most of the companies they are searching for still refer to themselves in the industry as agencies. Today, the terms u2018marketing companyu2019 and u2018marketing agencyu2019 are both correct and mean the exact same thing. What does a marketing agency do? First, letu2019s look at the definition of u201cmarketing agency.u201d Marketing company in Mumbai, also called marketing firms or marketing companies, help clients implement and manage marketing strategies to achieve their business goals. Hereu2019s an overview of what a marketing agency will do for your business: Identify valuable marketing strategies: Marketing agencies work with clients to pinpoint marketing strategies that will drive the best business results and maximize return on investment (ROI). Implement marketing solutions: Marketing agencies execute and manage marketing campaigns for clients. Evaluate marketing results: Marketing agencies monitor marketing efforts and use data to improve campaign results. Now you have a big picture idea of the role of a marketing agency. But whatu2019s the difference between a marketing agency and marketing firm.
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