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Subliminal Advertising

Subliminal Advertising. Why is subliminal perception interesting?. Fascination with unknown Mind control I can see through this. EAT POPCORN. Vicary (1957) Later admitted to fabricating research Wilson Bryan Key and the Clam Plate Orgy. Bush's campaign ad.

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Subliminal Advertising

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  1. Subliminal Advertising

  2. Why is subliminal perception interesting? • Fascination with unknown • Mind control • I can see through this

  3. EAT POPCORN • Vicary (1957) • Later admitted to fabricating research • Wilson Bryan Key and the Clam Plate Orgy

  4. Bush's campaign ad

  5. Do you suddenly want to walk a mile for a Camel?

  6. Some people argued that this was greated by careful planning on the part of Pepsi.Pepsi said this was a coincidence

  7. A Unique Constellation

  8. Rated G?

  9. Disney’s Rescuers

  10. Does it Work? • Does the word “sex” make you want to buy toothpaste?

  11. Do it!

  12. This is the best class I’ve ever had • Rowena is the best professor ever!

  13. What does this mean for us? • Everyday subliminals • Subliminal tapes • Controlled studies • Pairing faces with an image • Ads are most powerful when we perceive them • Subliminal vs. Subtle

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