Five Easy steps to Increase Leads through Social Media

1. Five Easy steps to Increase Leads through Social Media

2. Before focusing on lead generation associated with online marketing services in Melbourne, it is important to know what leads are actually. These leads are potential customers, who have expressed interest in your company or product and provided contact information you use to follow up with some more information. You can then easily pass these leads quite directly to the sales department or just get engaged with them with the help of tailored content based marketing program. You will learn more about leads from social media marketing company in Melbourne. Now it is mandatory to know ways to generate leads on social media services in Melbourne. There are some five simple steps to help you in this regard well, so keep a close watch on that.

3. Sharing links to gated content: • Gated content is hidden content behind virtual gate. In case, the content is valuable, interested readers will provide basic contact information in exchange for access. While using social media for generating lead, you can always promote the gate content by sharing link to landing page where the potential readers will offer information before gaining access to content. • Running some contests: • The prize for grabbing in contests will fulfil two major criteria. It needs to be quite valuable for people actually interested in entering contest. Moreover, it has to be valuable to people with highest potential to become customers and not add value to anyone else. What will you offer as contest prize? Extended trial of product, upgrade or higher tier service can be clever option.

4. Social media based advertising: • Even though organic social media posts are targeted, social media adverting takes targeting to a whole different level. They use higher specified target audience to promote gated content to keep advertising costs low and ensuring that leads you collect can meet some desirable criteria. Other than simple targeting, social media advertising has evolved to add specific social media lead based generation tools. These ad formats are designed to help marketers collecting leads within social networks. • Using Facebook customized tabs: • The Facebook Business Page is an amazing venue for lead generation on social media. Data states that among the millennial following brands on FB around 66% do so for getting coupons or even discounts. Around 37% does that for participating in contests. That will be amazing news for the marketers as discounts coupons and contests are all of greater social media based lead generating tools.

5. Try to host a live video, webinar or hangout: • It is a known fact that webinars are one of the best performing content types for gated content offers. Live videos on social media and hangouts from Google+ are some of the added video options to be used for lead generation through the art of social media. Here, you can present video as gated content or open video up to wide audience and start generating leads from audiences. • Make sure to follow these five simple ways and get the chance to increase leads through social media platform right away. Original Source: https://digiwhizmelblog.wordpress.com/2019/05/14/five-easy-steps-to-increase-leads-through-social-media/