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Best in France Project

Best in France Project. Mercedes-Benz in France. Florence Anna Arndt Brambach Norman Leung Madoka Ogawa Alexander Droulers. Mercedes-Benz Molsheim. Historical Overview. 1967: Inauguration of “Centre de Molsheim” by Royal-Elysées 1970: Creation of Mercedes-Benz France

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Best in France Project

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  1. Best in France Project Mercedes-Benz in France Florence Anna Arndt Brambach Norman Leung Madoka Ogawa Alexander Droulers

  2. Mercedes-Benz Molsheim

  3. Historical Overview • 1967: Inauguration of “Centre de Molsheim” by Royal-Elysées • 1970: Creation of Mercedes-Benz France • 1994: Incorporation of Mercedes-Benz Molsheim S.A.S.

  4. Key figures

  5. Main Activities (1/2) • Axles • Vehicle Transformation • Chassis structure

  6. Main Activities (2/2) • Component Production

  7. Principal Clients • DaimlerChrysler Group • French retailers

  8. Why did Mercedes-Benz come to France ? A circumstance of history: An existing large imports site in Molsheim

  9. However, there are several advantages… • Lower costs of labour : For equivalent work, wages in Wörth are higher by 70% to nearly 100% than those in Molsheim • Low transportation costs

  10. Adapting and Overcoming Obstacles • Frequent strikes in France However: respect for social needs in MB Molsheim • The 35-Hour Week • Both parties benefited from it • No real adaptation when coming to France: more an adaptation today to German habits

  11. Reverse Adaptations • Germanisation of MBM • Language • Culture • Distinction between criticising the person v. the work • Gruppenarbeit – autonomous group structures

  12. Advantages for Trucking • High percentage of degrees awarded in science* • 8% of all 24 yr olds • 4th after the UK, Finland, and South Korea • Strong market for growth** • € 9.6 billion in 2002 • € 11.4 billion in 2007 • Existing infrastructure • Central location to European markets *Source : National Science Foundation, 2002 **Source : Datamonitor, Nov. 2003

  13. France as a Centreof Innovation • Globalisation and outsourcing • R&D and innovation centres • Ex. Research cluster in Rhône-Alpes • Ex. New concept of trucks with dual functions

  14. Mercedes as an Example • Historical Circumstances • Advantages and Adaptations • Outlook for France

  15. Last words We would like to thank: Claude Burger, CFO of MBM Michael Segalla, PhD, and the whole Jury

  16. Works Cited • Claude Burger • Mercedes-Benz Molsheim Presentation • National Science Foundation, “The United States in a Changing World”, 2002 • Datamonitor, “Medium and Heavy Trucks in France”, November 2003

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