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Advocacy Cycle in Action

Advocacy Cycle in Action. National Alliance for Caregiving Second National Conference Caregiver Coalitions March 26, 2008. Why advocacy?. To promote and pursue changes in services To obtain changes in policy, regulation or legislation

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Advocacy Cycle in Action

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  1. Advocacy Cycle in Action National Alliance for Caregiving Second National Conference Caregiver Coalitions March 26, 2008

  2. Why advocacy? • To promote and pursue changes in services • To obtain changes in policy, regulation or legislation • To engage the community to sustain the coalition or adopt norms

  3. Coalition and advocacy • Comprehensive definition of need • Effective messages • Diversity of community • Multiple points of contact • Continuum of caregiver experience • Organizational resources • Credible source information

  4. Coalition readiness • Degree of collaboration • Potential for a united voice • Opportunities for coalition and individual organizations • Evaluation of activities and any advocacy to date • Mission and vision barometer • View of the future

  5. Successful advocacy campaign • Strategic • Series of actions • Designed to pursuade • Targeted • Build alliances • Results in change

  6. Advocacy cycle • Identify issue or problem • Research cause and effect • Plan goals, objectives, indicators, methods, activities, and timeline • Act • Monitor and evaluate actions and results

  7. Identify issue • Sources of information • Criteria for selection • Process of selection

  8. In Action…. • Process inclusive all voices heard • Selection may prioritize not eliminate • Confidence in communication • Listen - what you hear may help you select

  9. Research • Information and resources • Confirming the issue • Impact assessment

  10. In Action… • Have information which connects constituency with legislator • Stats tell the story…drill down • Sources are reliable maybe known to legislator or staff • Sets the stage…why is it important to this legislator?

  11. Plan • Goals – express change desired • Objectives – who, what, when, how • Activities – specific tasks

  12. In Action… • Maximize strengths • All understand the agenda • Plan includes actions before, during and after • Timing – what is determining the calendar or the clock? • Someone monitors and reports how we are doing

  13. Act • Focus on goals and objectives • Identify who to approach • Create the message • Develop tactics for message delivery • Identify resources and actions

  14. In Action…. • Answers to all of the journalist’s questions: who, what, when, where, how, why? • Focus • Rehearse…. Can someone without knowledge get it? • Research the person not just the issue style, interests, current agenda

  15. Evaluate • Indicators to monitor success • Tracking and communicating outcomes • Collaboration of coalition • Informs identification of issues

  16. In Action…. • What happened in there? • What’s your gut tell you? • Do what you said you would do. • Follow up whether solicited or not • Do a favor • Adjust and start over

  17. Contact Information Brian M. Duke Director Bucks County Area Agency on Aging 30 East Oakland Avenue Doylestown, PA 18901 Telephone: 215-348-0510 ext 1202 Email: bmduke@co.bucks.pa.us

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