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Brand & Online Presence

Brand & Online Presence. Brand and How To Set Yourself Apart From The Pack February 8, 2011 Mike Mathews Measured Marketing Solutions LLC. AGENDA. Brand Presence Tools. BRAND. Simple: What your prospect believes about you. The result of the cumulative effect of all actions.

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Brand & Online Presence

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  1. Brand & Online Presence Brand and How To Set Yourself Apart From The Pack February 8, 2011 Mike Mathews Measured Marketing Solutions LLC

  2. AGENDA • Brand • Presence • Tools

  3. BRAND • Simple: What your prospect believes about you. • The result of the cumulative effect of all actions. • Branding is the constant and consistent application of appropriate actions.

  4. YOUR BRAND An extension of you!

  5. IT’SPERSONAL!

  6. NOW TAKE IT TO THE INTERNET

  7. ONLINE PRESENCE • What is it? • Why is it important? • How can it be protected?

  8. THREE POINTS OF CONTACT • LinkedIn • Google Profiles • Website or blog • Wordpress • Blogger • Squarespace • DIY Complete these three profiles and link them. They form a strong chain.

  9. What About The Others? • Why not Facebook? • Why not XXX? • When do Facebook, Twitter, etc. make sense? • Develop a following or community • Advertising targeted to consumers

  10. OMNI PROFILE • Speeds developing LinkedIn & Google Profiles & About pages • Most important items • Name • Location • Contact preferences • Bio (Resume) • Photo • Links • Keywords

  11. LINKEDIN • www.linkedin.com • Facebook for business – 90M members/50% U.S. • Why: Builds a professional base & links • What: • Complete your profile • Use a photo • Build links to professional colleagues • Join groups & network Secret: Use recommendations.

  12. LinkedIn Image 1

  13. LinkedIn Image 2

  14. LinkedIn Image 3

  15. LinkedIn Image 4

  16. GOOGLE PROFILES • www.google.com/profiles • Why: Topof the search results! • Provides positive out-links • Reinforces your other appearances • Easy and free • What: • Complete the Profile • Use a Photo & use Picasa for more photos Secret: Use Google Places.

  17. Google Profile Image 1

  18. WEBSITE • Why: You own it! • What: Whatever you want. • This is your showroom. • Lots of money: or not. • Create a blog site • Use SquareSpace • Go custom • Budget Secret: Start with clean design, keep it fresh.

  19. Web Image 1

  20. Web Image 2

  21. Web Image 3

  22. FACEBOOK • Not a personal page, a BUSINESS page • Why: Use to drive contact • What: • Constant refresh fed by blog • Be personal, open, inviting • Use photos • CAVEAT: You do NOT own this page! Secret: Promote and build a community.

  23. Facebook Image 1

  24. Facebook Image 2

  25. Facebook Image 3

  26. Facebook Image 4

  27. FACEBOOK PROMOTION

  28. MILAN STONEWORKS PROMO • Jennifer Wakayama • Dozens of Facebook Wall posts • 75 likes to 450 likes in 6 months!

  29. PSU DIGITAL MARKETING BREAKFAST – February 15, 2011 • Small business focus • Panel on digital marketing activities • Torben Nielsen – Power Of Community • Mike Wills – SEM: Everything You Need To Know, You Already Learned From Dating • Mary Nichols – The Taste Of Success: How Social Media Led Product Development • Jennifer Wakayama – Ugly Kitchen Contest • Don Bourassa – YELP - Location Based Services for Great Advertising • FREE – and it includes breakfast! (register by Friday, Feb 11) • www.psumultimedia.eroievent.com/

  30. WRAPUP • Your brand is YOU • Online Presence: Drive Your Message • Three-Legged Stool • Do enough, not too much • Linking • What to Add & Why • Blog • Demonstration • Get Professional Help.…when you need it

  31. Thanks To Our Sponsors • NEST • Rapid Design • InFocus

  32. CONTACT • mike@measuredmarketingsolutions.com • www.google.com/profiles/mike.e.mathews • www.linkedin.com/ • www.facebook.com/mike.mathews • www.measuredmarketingsolutions.com • @memathews • 503-334-2592

  33. KEYWORDS & SEO • Google Webmaster Central • http://www.google.com/support/webmasters/ • Google Keyword Tool • https://adwords.google.com/select/KeywordToolExternal • Search-based Keyword Tool • www.google.com/sktool

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